What is Google AdWords and How It Works
…the ad, along with the relevancy of the landing page, all influences the likelihood of a bid winning. These ads will appear at the top of a search results page,……
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January Highlights: Digital Marketing & Industry News
…is one of the main differences, as Yoast SEO for Shopify costs $29 for 30 days following a free 14-day trial, compared to $99 for a year on WordPress. Either……
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Q&A With IHA: What to Expect at The Inspired Home Show 2022
…that features 60 exhibitors with products that focus on the healthy home, healthy mind, and healthy spirit. It encompasses everything from how we physically clean our home living spaces and……
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5 Benefits of Having a Brand Ambassador Program
…ambassadors use their personalities to share information and expertise about a brand’s services or products to positively engage people. A human face to the brand can bring forth deeper trust……
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The Value of Media Training for Business Professionals
…strong relationships. Storytelling and delivering key messages are the main components of media training, as it enables executives and spokespeople to better connect with their audiences, generate empathy, and create……
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October Highlights: Digital Marketing & Industry News
…or measuring video viewability and audience reach. Additionally, Google is expanding measurement services to enable cross-media solutions for YouTube. This will help track the performance of YouTube campaigns relative to……
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2023 Housewares Industry Trends: How Consumers Are Embracing Life’s Moments
…careers, falling in love, starting a family, and settling down, this age group experiences the most transitions before settling down in their late 30s and early 40s. However, no matter……
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December Highlights: Digital Marketing & Industry News
…profile reach it’s intended goals and audiences. TikTok Will Now Explain the Magic Behind Your FYP TikTok is releasing a new feature that will tell users why a video……
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Celebrating 13 Years of Business: 13 Ways We Help Brands
…dollar spent. By partnering with influencers, brands can build instant trust and credibility with highly targeted audiences. Trade Shows and Events. Our team has seasoned trade show professionals with decades……
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The Benefits of Editorial Calendars for 2019 Planning
PR pros everywhere have developed unique methods for media relations planning, but we all should have one tactic in common: using editorial calendars for strategy creation. The benefits of consulting……
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