…this update automatically places a brand’s ads in the Microsoft Bing Shopping tab and Microsoft Start shopping tab. Facebook Just Revealed its New Name: Meta After weeks of speculation,……
Read On from October Highlights: Digital Marketing & Industry News
…best media opportunities and partnerships with well-known industry influencers. Want to take full advantage of the many benefits digital marketing provides in reaching relevant audiences interested in pet products? Check……
…the ad, along with the relevancy of the landing page, all influences the likelihood of a bid winning. These ads will appear at the top of a search results page,……
…is one of the main differences, as Yoast SEO for Shopify costs $29 for 30 days following a free 14-day trial, compared to $99 for a year on WordPress. Either……
Read On from January Highlights: Digital Marketing & Industry News
…that features 60 exhibitors with products that focus on the healthy home, healthy mind, and healthy spirit. It encompasses everything from how we physically clean our home living spaces and……
Read On from Q&A With IHA: What to Expect at The Inspired Home Show 2022
…ambassadors use their personalities to share information and expertise about a brand’s services or products to positively engage people. A human face to the brand can bring forth deeper trust……
Read On from 5 Benefits of Having a Brand Ambassador Program
…strong relationships. Storytelling and delivering key messages are the main components of media training, as it enables executives and spokespeople to better connect with their audiences, generate empathy, and create……
Read On from The Value of Media Training for Business Professionals
…or measuring video viewability and audience reach. Additionally, Google is expanding measurement services to enable cross-media solutions for YouTube. This will help track the performance of YouTube campaigns relative to……
Read On from October Highlights: Digital Marketing & Industry News
…careers, falling in love, starting a family, and settling down, this age group experiences the most transitions before settling down in their late 30s and early 40s. However, no matter……
Read On from 2023 Housewares Industry Trends: How Consumers Are Embracing Life’s Moments
…profile reach it’s intended goals and audiences. TikTok Will Now Explain the Magic Behind Your FYP TikTok is releasing a new feature that will tell users why a video……
Read On from December Highlights: Digital Marketing & Industry News
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
