…my team does every day and working at lotus823 is among the most rewarding experiences I’ve had in this industry. That said, there comes a time when every PR person……
Read On from JB’s Lessons from the Trenches: Surviving Agency Life
…eager, stressed and confused about the future that lies ahead: Intern Media Relations vs. Career Media Relations Media Relations is a huge part of the PR industry. However, my experiences……
…the possible consequences, the Pope’s first tweet went out on December 12 saying: “Dear friends, I am pleased to get in touch with you through Twitter. Thank you for your……
…of New York City. Google will be starting in Chelsea as it’s where their local offices are located. I’m sure this is only the beginning of something huge to be……
…described the move as “going where the people already are.” Follow the Calgary Zoo on Instagram: @calgaryzoo2012ar Budweiser Brazil introduces ‘Buddy Cup’. It seems that there has always been some……
Read On from Social Media Marketing Beyond Likes and Retweets
…best practices and integrating them into your social media strategy. Instead of collecting an audience piece by piece, you’re going after the big boulder of influencers to drive attention to……
Read On from Integrating Influencer Engagement Into Your Marketing Strategy
…Sears. Besides clothing, the family sells fragrances and makeup, and also attaches itself to other brands as well, including Quick Trim. They also have become brands in themselves. As a……
Integrated marketing is about adapting to change. If you’ve been at the same position in your office for a little while now, chances are you’re beginning to feel complacent. If……
…intent. That’s why branding is essential in a world of dynamic technologies. We create voices and ideas, and when a client has these things, a customer can have a two-sided……
Read On from Big Picture, Tiny Details: How Branding Can Change Your Life
…an SM tool like Hootsuite, and work back to your Tweet or Facebook post by incorporating it. Chances are many relevant hashtags that already exist, so you don’t have to……
Read On from Making Waves in Integrated Marketing with lotus823
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
