JB’s Lessons from the Trenches: Surviving Agency Life

…my team does every day and working at lotus823 is among the most rewarding experiences I’ve had in this industry. That said, there comes a time when every PR person…

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A Real Life Difference

…eager, stressed and confused about the future that lies ahead: Intern Media Relations vs. Career Media Relations Media Relations is a huge part of the PR industry. However, my experiences

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Social Media Marketing Beyond Likes and Retweets

…described the move as “going where the people already are.” Follow the Calgary Zoo on Instagram: @calgaryzoo2012ar Budweiser Brazil introduces ‘Buddy Cup’. It seems that there has always been some…

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Integrating Influencer Engagement Into Your Marketing Strategy

…best practices and integrating them into your social media strategy. Instead of collecting an audience piece by piece, you’re going after the big boulder of influencers to drive attention to…

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Celebrity Branding and What it Can Teach Us

…Sears. Besides clothing, the family sells fragrances and makeup, and also attaches itself to other brands as well, including Quick Trim. They also have become brands in themselves. As a…

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Making Waves in Integrated Marketing with lotus823

…an SM tool like Hootsuite, and work back to your Tweet or Facebook post by incorporating it. Chances are many relevant hashtags that already exist, so you don’t have to…

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