by lotus823 | Aug 18, 2022 | Consumer Behavior, Digital Marketing, Technology
Interest remains high for many consumer electronics products relative to pre-pandemic years, showing that consumer technology will remain relevant and resilient in the year to come. Electronics such as smartphones, computers, and TVs help keep us connected and...
by lotus823 | Aug 11, 2022 | Best Practices, Digital Marketing, Marketing, Trade Shows
Pets play a big role in every family, and as pet parents we want to ensure they live a long, healthy, and happy life. According to the 2021-2022 National Pet Owners Survey from the American Pet Products Association (APPA), 70% of American households own a pet. The pet...
by lotus823 | Aug 4, 2022 | Advertising, Digital Marketing, Public Relations, Social Media, Social Media Marketing
Even though the summer is the time for people to relax and unwind, social media has not. Platforms such as YouTube, Pinterest, and TikTok have not slowed down in terms of updates and new features. Here is all you need to know about the latest in digital marketing and...
by lotus823 | Jul 28, 2022 | Advertising, Best Practices, Branding, Content Marketing, Digital Marketing, Integrated Marketing, Local Business, Public Relations, Small Business, Social Media, Social Media Marketing
Does your team of in-house marketers need a strategy refresh or advice on the steps needed to optimize one of your many marketing needs? Whether you need a website audit, content calendar, brainstorm session, or just general input, continue reading to see how hiring a...
by lotus823 | Jul 21, 2022 | Advertising, Business Development, Marketing, Small Business, Trade Shows
Trade shows may seem like an out dated experience, but they still are essential for building your brand and business. These industry-specific events provide valuable face time for companies around the world, and offer the chance to connect with high-profile press...
by lotus823 | Jul 13, 2022 | Advertising, Best Practices, Digital Marketing, Google Advertising, Marketing, Uncategorized
For those who want to grow their businesses and reach out to a wider audience, Google Display ads are a great solution. With a collection of over 200 million sites, apps, and videos where Google ads can appear and a network reaching 90% of global internet users,...
by lotus823 | Jul 5, 2022 | Amazon Marketing, Amazon Prime Day, Digital Marketing, Instagram, Marketing, Social Media, Social Media Marketing, TikTok
The weather isn’t the only thing heating up this past month! Social media companies are continuously trying to keep users interested by providing updates and making improvements to their platforms. Read on for all the important social media and industry news from June...
by lotus823 | Jun 23, 2022 | Best Practices, Digital Marketing, Marketing, Public Relations
The holidays are the biggest sales season of the year, and for many shoppers the hunt for the best gifts and deals starts early. During the 2021 season, 43% of people shared that they would start their holiday shopping before the end of October. This means your brand...
by lotus823 | Jun 16, 2022 | Best Practices, Branding, Digital Marketing, Influencer Marketing, Marketing, Social Media, Social Media Marketing
In 2022, the influencer market is projected to expand to a $16.4 billion industry. It seems like more consumers are turning to social media every day and unknowingly are being influenced to buy from trusted people on the platforms. 60% of marketers shared that...
by lotus823 | Jun 6, 2022 | Advertising, Best Practices, Digital Marketing, Google Advertising, Marketing
Over the last two decades, Google advertising has become a marketing norm and a familiar term worldwide. Coming from such a credible search engine with an expansive reach of over 5 billion search queries a day, no wonder Google Ads are touted as a tried-and-true...
