Your 2023 Trade Show Guide: CE, Housewares, & Pets
2022 is almost fully in the past, giving excitement to the new year! The first trade show of 2023 is less than two months away! Trade shows are a great...
CES 2023: Show Predictions and Biggest Trends to Watch
The biggest technology show of the year, the Consumer Electronics Show (CES), is approaching faster than the Indy cars attending. The Consumer Technology Association (CTA) is partnering with the World...
October Highlights: Digital Marketing & Industry News
During the Halloween season, social media apps and search engines did something scary – they made changes and updates! Though change can be spooky, most updates are for the best,...
lotus823 Receives Business Intelligence Group’s 2022 Public Relations and Marketing Excellence Award
RED BANK, N.J. – November 1, 2022 – lotus823 is honored to announce the agency has won a Business Intelligence Group Award for Public Relations and Marketing Excellence. The award...
Experiential Marketing 101: Everything You Need to Know
Experiential marketing allows customers to experience your brand’s products. According to an EventTrack research report in 2021, 40% of consumers said they felt more brand loyalty and 91% were more...
How to Stand Out From Other Exhibitors at Trade Shows
Exhibiting at a trade show is no easy task – whether virtually or in-person. Trade shows take months of planning, from pre-show preparations, like signage and booth theme to post-show...
4 Tips on Getting to Know Your Customers Better
Getting to know your customers can help you understand your target audience. In marketing, the question of who your target audience is, has been thrown around a lot. That is...
The Value of Media Training for Business Professionals
Sure, “just wing it” may seem like the easiest way to go into an interview, but it surely isn’t the most effective. Many business executives have never participated in an...
September Highlights: Digital Marketing & Industry News
September has brought us back into routine while social media and Google updates continue to change the game. If you are looking to keep up to date on the latest...
Understanding Crisis Preparedness and Management
No organization wants to deal with a crisis so it can often be put on the back burner but preparing for potential crises can significantly better an organization’s response to...
