Email Marketing

Reach New Heights with Email Marketing

Email marketing is the most trusted form of communication, with 77% of consumers choosing email over other online channels*. Brands that are looking to make sales online can take advantage of effective email marketing campaigns to nurture leads and convert them into customers.

Why Email Marketing?

Think that email marketing is too dated? Think again: e-commerce businesses that actively run email campaigns reported an average order value (AOV) of an email is at least three times higher than that of social media.

At lotus823, we understand what it takes to perform well-executed campaigns that deliver measurable results. Looking for a strategic partner to improve your brand’s success with email marketing? Continue reading to learn more about our campaign strategies.

Analyze

After you claim your complimentary evaluation, we’ll perform an in-depth audit of your existing email marketing campaigns, as well as your brand’s competitors. From your contact lists to the copy of your email campaigns and the design, our team of digital marketing professionals will evaluate your brand’s current email footprint and provide a strategy with actionable advice on how to increase the performance of your email marketing campaigns.

Analyze

After you claim your complimentary evaluation, we’ll perform an in-depth audit of your existing email marketing campaigns, as well as your brand’s competitors. From your contact lists to the copy of your email campaigns and the design, our team of digital marketing professionals will evaluate your brand’s current email footprint and provide a strategy with actionable advice on how to increase the performance of your email marketing campaigns.

Strategy

Email marketing is made up of several moving pieces, and our team has got you covered on all variables! From producing a full-blown extensive strategy to enhancing your brand’s current email marketing program, lotus823 can help you formulate and execute a winning email marketing strategy to stay ahead of the competition and increase engagement with your brand’s audience.

Strategy

Email marketing is made up of several moving pieces, and our team has got you covered on all variables! From producing a full-blown extensive strategy to enhancing your brand’s current email marketing program, lotus823 can help you formulate and execute a winning email marketing strategy to stay ahead of the competition and increase engagement with your brand’s audience.

Content Creation

Irresistible copy and striking template design are the forefront for responsive email marketing. We know how to write personalized, engaging content that will attract attention to your email campaigns and generate results. Whether you have existing designs, or your strategy requires some TLC, we can help your brand create captivating email content that will have your readers eagerly anticipating your emails.

Content Creation

Irresistible copy and striking template design are the forefront for responsive email marketing. We know how to write personalized, engaging content that will attract attention to your email campaigns and generate results. Whether you have existing designs, or your strategy requires some TLC, we can help your brand create captivating email content that will have your readers eagerly anticipating your emails.

Optimization & Measurement

To ensure your email marketing is performing up to par, we will closely monitor and optimize your campaigns on an ongoing basis. By continually reviewing your brand’s performance, we will report on important key performance indicators (KPIs) specific to email, such as delivery rate, open rate, click-through rate, and conversion rate. We will regularly monitor new trends and relevant campaigns to ensure your brand stacks up against your competition. Additionally, we will perform ongoing A/B testing of template designs and email copy to encourage the greatest number of opens and clicks.

Optimization & Measurement

To ensure your email marketing is performing up to par, we will closely monitor and optimize your campaigns on an ongoing basis. By continually reviewing your brand’s performance, we will report on important key performance indicators (KPIs) specific to email, such as delivery rate, open rate, click-through rate, and conversion rate. We will regularly monitor new trends and relevant campaigns to ensure your brand stacks up against your competition. Additionally, we will perform ongoing A/B testing of template designs and email copy to encourage the greatest number of opens and clicks.

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Ongoing Communication

Along with communication through our email marketing service, we offer ongoing weekly or bi-weekly calls with our clients to discuss campaign performance, in addition to our detailed monthly reports. These calls are established for discussing your brand’s email marketing performance, sales, and CPA, as well as touch on any new products, promotions, or branding efforts you’d like to align with our efforts. With our wide-ranging background in ecommerce and branding, we will provide ongoing recommendations and support for peak shopping seasons and other marketing opportunities to ensure your brand produces repeat business, increases client loyalty, and generates overall success.

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Ongoing Communication

Along with communication through our email marketing service, we offer ongoing weekly or bi-weekly calls with our clients to discuss campaign performance, in addition to our detailed monthly reports. These calls are established for discussing your brand’s email marketing performance, sales, and CPA, as well as touch on any new products, promotions, or branding efforts you’d like to align with our efforts. With our wide-ranging background in ecommerce and branding, we will provide ongoing recommendations and support for peak shopping seasons and other marketing opportunities to ensure your brand produces repeat business, increases client loyalty, and generates overall success.

Photo & Video Creation

Paired with a subject line that is sure to be opened, the design of your brand’s email marketing content is another top priority. Creative, clear, and visually appealing branded emails set the tone and messaging of your content. Having a consistent branded design allows users get a feel for who your brand is. Our team can help design templates, produce imagery and gifs, and provide other branded visual elements that show off your brand’s personality no matter what the messaging may be.

*Source

Photo & Video Creation

Paired with a subject line that is sure to be opened, the design of your brand’s email marketing content is another top priority. Creative, clear, and visually appealing branded emails set the tone and messaging of your content. Having a consistent branded design allows users get a feel for who your brand is. Our team can help design templates, produce imagery and gifs, and provide other branded visual elements that show off your brand’s personality no matter what the messaging may be. 

Ready to kickstart your Email Marketing campaign?

Ready to kickstart your Email Marketing campaign?

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