5 Ways Social Media Changed the PR Landscape
The ways in which we are exposed to content and how we engage with brands has evolved over the course of history. Gone are the days where PR pros solely...
lotus823’s Digital Marketing Roundup – April 2015
Happy May! We’ve been powering through the cold weather for some time now and the summer is right around the corner at this point. Let me just say, we’re really...
Agency Life: 9 Struggles Every Marketing Pro Experiences
Integrated marketing is a very unique, yet dynamic industry. You have the creative thinkers, professional writers, and go getters all under one roof. As a newbie to the industry, I...
Can Searching for an Agency Job Be Like Searching for New Shoes?
When I graduated from college, I began my job search for an agency where I could jumpstart my career. An overly simplified version of how this process turned out? It...
Agency Life: A Sneak Peek Inside the lotus823 Office
Hello and welcome to the lotus823 headquarters. If you consider yourself a creative individual with a vivid imagination (as I do), you may find yourself pondering at times: I wonder...
lotus823 March 2015 Blog Round Up
Each year March marks the beginning of the spring season… on the calendar at least. We still saw snow here in Jersey – which isn’t a first for our crazy...
Public Relations and SEO: Perfect Together
Public Relations and SEO are two very different practices with very different methods and tactics, but when used together will deliver results that can’t be beat. On the surface, public...
Tips for Success: Add Influencer Marketing To Your Next PR Strategy
Influencer marketing, or aligning with influential people to generate brand awareness, can be a valuable tactic if leveraged properly. While the term can imply a number of practices, there are...
A PR Rep’s Behind-the-Scenes Trade Show Tips
Throughout my public relations career, I’ve had the opportunity to attend numerous trade shows and conferences with my clients. Most recently, I was in Las Vegas for the Digital Signage...
The Top PR Strategies for Local Businesses
When it comes to generating buzz, many small businesses wonder how they can compete with the larger players in their space. They worry how they can get their name recognized...
