PR Tips: Getting Through the Lull of Summer
Warm summer breezes. The smell of the ocean. Lazy summer days down the shore. For those in public relations, “lazy days” are hard to come by. But, for consumer brands...
5 Reasons Why You Need a College Internship
I remember sitting in one of my public relations classes as a college sophomore and hearing my professor say, “Part of this course will require you to complete an internship.”...
lotus823 Awarded a PRSA Bronze Anvil and other Honorable Mentions
We don’t want to toot our own horn, but…toot toot. It’s been a busy time over here at lotus823. Well, busy and extremely exciting, that is! We are so thrilled...
June’s PR and Digital Marketing Roundup
With the weather heating up, so are we! Lets recap on the past month of content that we’re always so excited to share with you. From planning weddings to waiting...
Entering Industry Awards: A How To Guide
As a PR and Digital Marketing Agency, we are often called upon to draft and submit awards entries on behalf of our clients. These awards stretch across multiple industries and...
The Public Relations Society of America’s Pyramid Awards
As a PR specialist so much of life is spent in go-mode. And, slowing down to stop and smell the roses is not always part of my regular routine. This...
Finding Similarities: PR Campaigns and Wedding Planning
Oftentimes, we lead two different lives – our professional life and our personal life. We usually focus on different activities in each life and do not find similarities in what...
Tips for Dads and Grads Media Pitching
For PR professionals focused on consumer products, the month of June means one thing – Dads and Grads media pitching. As the name implies, these media opportunities feature highlight-worthy gifts...
6 Best Practices for Crowdfunding Campaigns
We previously provided tips for launching a crowdfunding campaign, but getting the funding your project desires is only half the battle. What happens during the process and once you get...
Snapchat Update Creates Better Customer Service Opportunity for Brands
Recently, Snapchat updated its platform with a fresh new look and advanced messaging features. Now available to all iOS and Android users, the newly updated app now allows users to...
