It is always an honor when our integrated marketing communications agency is recognized for the work we do for our clients and our latest award wins are no exception. In...
lotus823 Adds Gumdrop Cases and Maverick Industries to Its Growing Portfolio of Tech and Lifestyle Clients
At lotus823, an award winning integrated marketing agency based in New Jersey, we are proud to announce the expansion of our client portfolio with the addition of two new clients...
Our Summer of Digital Marketing News [Roundup]
Happy September! That’s right, it’s September. We can’t believe it either. These past couple of months have certainly flown by, which must mean we’ve been pretty busy. We’re sure you’ve...
A British Invasion: Learning the PR ropes at lotus823
We had the pleasure of welcoming Emma Rawson, a business student from the UK, into our New Jersey office for a week. We asked her to guest blog her experience...
SEO 101 for PR Pros: Understanding the Impact of Your Media Results
While I certainly love to sing the importance of an integrated marketing strategy from the mountaintops, I still know plenty of traditional PR folks who react to mentions of “SEO”...
Summer at the Jersey Shore with lotus823 – Digital Marketing Roundup
Hello and happy summer! The pleasant weather isn’t the only thing we’ve been excited about. Here at lotus823 we’ve been collaborating through some hands-on team building, looking at how brands...
lotus823 Claims a Pyramid Award and Honorable Mention at This Year’s PRSA Pyramid Awards
It’s that time of year again! While summertime oftentimes is synonymous with lackadaisical days, many PR professionals may not feel the slower pace that is the quintessential summer for many...
The FIFA Scandal: How Brands Put a PR Crisis Plan in Motion
On June 2, former-president of FIFA, Sepp Blatter, resigned after the indictment of other high-ranking FIFA officials last week. The corruption scandal created a large amount of buzz around FIFA...
Digital Marketing News: Social Media Spotlight
Hello and happy June fellow marketers! During the month of May we decided to shine the spotlight on the ever-evolving landscape of social media. We love the conversations and insights...
Turning a PR Crisis into Social Media Gold
It’s the nightmare that’s bound to keep any digital marketing agency up at night. Imagine, a wave of bad publicity hitting your brand without warning. You’re left wondering how to...