PR 101: Tricks of the Trade You Don’t Learn in School
I’ve said it once and I’ll say it again: for the most part, the things I do on a daily basis as a public relations professional I was never taught...
September’s Digital Marketing Roundup
Can you believe it’s already October? We can’t! Lets take a quick look back on September’s digital marketing blogs.... Read On from September’s Digital Marketing Roundup
Need Some Inspiration? Top TED Talks for Marketers and PR Pros
Have you hit a creative block? Or maybe just need some inspiration to help get you through your day? TED Talks often help me when I’m facing a challenge, be...
A Day in the Life of a PR Pro – East Coast vs. West Coast
Prior to joining lotus823, I worked for a large, global PR agency where my colleagues were based in San Francisco, Chicago, Boston, and Washington, D.C. While I had the chance...
PR and Digital Marketing Roundup – August 2014
Summer has come to an end but the content never stops. Check out our PR and digital marketing news, tips and advice from August 2014.... Read On from PR and...
PR Strategies That Work for B2B and B2C Clients
As a public relations and content marketing agency, we develop strategies for both B2C (business to consumer) and B2B (business to business) brands with a wide range of products and...
The Elements of Planning a Media Event
Recently, I had the opportunity to plan a product launch event for one of our clients, and while stressful at times, I loved being part of the process. Now that...
On-Site Support: How To Rock A Trade Show
Throughout the past year, I’ve had the opportunity to work directly with clients both off-site and on. In the office I am working daily to maintain accounts through monitoring for...
Move Over July, It’s Christmas In August
It’s usually true that the early bird gets the worm. At lotus823, we concur with this saying, especially when we start to think about holiday gift guide pitching. If you’ve...
lotus823 Welcomes Addition of Knomo to Client Roster
Award-winning PR and Digital Marketing Agency Selected by Knomo for PR, social media and branding services. lotus823, a PR and digital marketing agency based in New Jersey, is proud to...
