October Digital Marketing Roundup
As the leaves change and the temperatures cool down, our team is gearing up for the busy holiday season! Throughout the month of October our team shared valuable insights on...
Pitch Perfect: The Do’s and Don’ts of Writing a PR Pitch
With the wildly unpredictable and fast paced nature of the news, attempting to capture the media’s attention can certainly feel like a brutal round of The Hunger Games. Alas, media...
#TBT: lotus823 Executives’ CES Adventures
The annual global consumer electronics and technology tradeshow, CES, is an exciting time for businesses, marketers, and tech enthusiasts alike! A buzzing sea of excitement, the tradeshow floor is filled...
CES 2017: A First Timer’s Guide
Huge crowds, client meetings, product launches – there’s a lot for PR pros to juggle during CES week. Planning for CES can be overwhelming, especially for a first time attendee....
Tips for Success: 4 Questions to Start off your Brand Ambassador Program
We see it everyday – actors, musicians, experts, and even dogs talking (or barking) up a storm about a brand that they love. If you didn’t already know, these are...
Marketing Approach for Peerless-AV: Q&A with Strategist Beth Gard
At lotus823, we provide each client with a customized blend of digital marketing, public relations, and social media strategy, all based upon the brand’s unique needs. We’ve been working with...
My Giant Leap into the PR Industry
On my first day of diving into my lotus823 internship experience, I honestly had no idea what to expect. Based on my experience with other internships, I assumed that most...
Public Relations Planning for Q4: The CES Edition
Happy summer, folks! As Nancy put it best, while most these days are focused on slathering onsunblock and hitting the beach, over here, we’re hyper-focused on prepping our brands’ strategies...
7 Steps to Get You From Communications Student to Marketing Professional
Graduation season is upon us, which means celebrating your success, panicking about your future, and wondering what the past four years has done for you in terms of the “real...
lotus823 Wins Bulldog Reporter’s Bulldog Digital/Social PR Award
lotus823 is proud to announce our latest award win in Bulldog Reporter’s 2015 Bulldog Digital/Social PR Awards program! Our agency won a Silver Bulldog Award in the “Best Use of...
