Digital Marketing News Roundup: Closing Out 2015
Happy New Year! We hope you had a great month and an even better holiday season! We’re excited to get a brand new year started. But first, let’s take a...
lotus823 Recognized with Digital PR Award and Honorable Mention by PR News
Fresh on the heels of our Best in Show win at the 40th annual JASPER Awards, our integrated marketing communications agency was once again recognized for our work in media...
November’s Digital Marketing Roundup
“It’s the holiday season…” and we just had another wonderful month! Happy December, folks! With all the hustle and bustle of holiday gift guide planning, CES strategies, and awards dinners,...
The Shift From Traditional to New-Age Advertising
As consumer technology advances, advertising and marketing strategies by all industries must adapt, too. For instance, traditional advertising primarily consisted of print and broadcast media but this has evolved with...
October’s Digital Marketing News
While there’s a chill in the air, things are heating up at lotus823! October was a thrilling month for our marketing mavens with the addition of clients, colleagues and awards....
Increasing Holiday Sales with lotus823
Are the holidays about presents or presence? Having been a merchant for many years, my initial thoughts surrounding the holidays typically occurred in the middle of summer. When most folks...
Digital Marketing News: Social Media Spotlight
Hello and happy June fellow marketers! During the month of May we decided to shine the spotlight on the ever-evolving landscape of social media. We love the conversations and insights...
Facebook Advertising: Using Paid Ads to Complement Organic Strategy
Looking to expand your reach and build awareness for your brand? When thoughtfully deployed, Facebook ads and promoted content will compliment your overall strategy and maximize brand awareness. In Memoriam:...
Integrated Marketing Monthly Roundup
lotus823’s Digital Marketing Roundup – April 2015
Happy May! We’ve been powering through the cold weather for some time now and the summer is right around the corner at this point. Let me just say, we’re really...
Can Searching for an Agency Job Be Like Searching for New Shoes?
When I graduated from college, I began my job search for an agency where I could jumpstart my career. An overly simplified version of how this process turned out? It...
