In today’s world, consumer products have quickly become smart, digital, or cloud-based. The Internet’s shift to a global marketplace has made gaining traction for growing tech brands harder than ever...
Integrated Marketing Monthly Roundup
May Digital Marketing Roundup
Summer is in the air and a new generation of marketers is about to enter the real world! Throughout May our team shared valuable insights and tips to help the...
Optimizing Your LinkedIn Profile for The Job Search
As final exams come to a close and graduation day is on the horizon, we know that most college seniors have one thing on their mind: the job search. In...
April Digital Marketing Roundup
From Snapchat’s new Face Swap to Gmail’s awkward April Fools fail, I think it’s safe to say our heads are spinning from all the digital marketing news we saw in...
WHAT’s Trending Now: Anchor FM app
WHAT: “Radio by the people.” WHAT Makes It Different: Unlike most social communities, Anchor FM is ALL about audio. It allows users to record and share up to two minutes...
March Digital Marketing Roundup
Spring has sprung here at lotus823! As March fades away and April begins, we are excited about Q2 and some of the changes we’ve seen in the digital marketing space...
February’s Digital Marketing Roundup
From the hype of SuperBowl 50 to Instagram adding support for multiple accounts, it’s been a great month! Now let’s recap some of our most exciting happenings from February: Nancy Kohlreiter Appointed...
The Marketer’s Guide to CES 2017
The International Consumer Electronics Show (CES) is the world’s gathering place for all who thrive on the business of consumer technologies, bringing together more than 150,000 attendees annually. Held in...
Public Relations vs. Digital Marketing: What’s the Difference?
Working in a digital marketing and public relations agency comes with a lot of questions. “What is it that you actually do?” “Are you able to make my product or...
January Digital Marketing Roundup: Starting 2016 Off Right
From Google’s core algorithm update to Blizzard Jonas, we think it’s safe to say 2016 started off with a bang! Now that the dust has settled and 2016 is in...