CEOs and C-Suite executives may have the experience and expertise when it comes to handling the media, but they are not always readily available when an opportunity is presented. From tradeshow speaking opportunities to on-air interviews, B2B brands see the benefits when having a well-trained team to handle the press at any given opportunity. Learn…
In this episode… Join David Hernandez, host of There’s Always a Lyric, as he sits down with David Rhodes, President of E.B. Carlson and Founder of TurnSKU, LLC. David shares his career journey, the role of failure and learning from mistakes, and finding a balance between his professional and personal life. Episode Transcript…
With technology products and trends constantly evolving, consumers are always looking for the next best thing to increase productivity and make life easier. Trend Hunter has released its free 2024 Trend Report, highlighting the latest in forecasted opportunities and insights for the technology industry. Learn more about what’s been trending and what to expect in…
As July ends, it’s time to round up the latest developments in digital marketing news! From the most recent social media updates to industry trends and campaigns, here is everything you need to know from the last month. Social Media Updates Meta Introduces “Threads” Meta’s Twitter alternative, “Threads” is the latest app to be…
Read On from July Highlights: Digital Marketing & Industry News
According to the American Pet Products Association, 66% of households own a pet in the U.S., that’s 86.9 million homes! Pet owners know, your furry friend is considered family and they deserve only the best products, food, and more! That’s why it isn’t surprising Americans spent a total of $136.8 billion on their pets in…
As the success of influencer marketing continues to rise, it’s critical to stay on top of ever-changing trends to get the most out of digital marketing strategies. It’s predicted marketers will collectively spend over $4.5 billion on influencers in 2023. Check out these 4 influencer marketing trends to tap into this year! Video Content …
Read On from 4 Influencer Marketing Trends Taking Over in 2023
In this episode… Join David Hernandez, host of There’s Always a Lyric, as he sits down with Jenna Gaudio, Co-President at Vydia, a media technology company. Jenna speaks about the importance of having a growth mindset, where her curiosity comes from, and why failure is a victory in disguise. Episode Transcript David…
With June nearly behind us, we’re bringing you up to speed on the most significant developments that have been shaping the landscape over the past month. From the latest feature updates on popular platforms to emerging trends and strategies that are reshaping the way brands engage with their audiences, we’ve got you covered. Continue reading…
Read On from June Highlights: Digital Marketing & Industry News
There is no doubt that email marketing is a great technique when it comes to engaging with current or future clientele. While writing an email may seem simple enough, creating and crafting an effective email copy is what garners interest, business, and forms long lasting relationships. It may seem like an overwhelming task, but the…
The International Housewares Association’s (IHA) latest 2023 Market Watch Report highlights the consumer trends that drive home and housewares success. According to the report, 54% of consumers are eating at home more often and 35% of consumers plan to entertain at home more often, leaving plenty of opportunity for home and houseware brands to flourish…
Read On from 2023 Consumer Trends: 5 Lifestyle Factors Driving Purchase Decision
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
