July Highlights: Digital Marketing & Industry News

  As July ends, it’s time to round up the latest developments in digital marketing news! From the most recent social media updates to industry trends and campaigns, here is everything you need to know from the last month. Social Media Updates Meta Introduces “Threads” Meta’s Twitter alternative, “Threads” is the latest app to be…

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2023 Pet Industry Trends & Highlights

According to the American Pet Products Association, 66% of households own a pet in the U.S., that’s 86.9 million homes! Pet owners know, your furry friend is considered family and they deserve only the best products, food, and more! That’s why it isn’t surprising Americans spent a total of $136.8 billion on their pets in…

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4 Influencer Marketing Trends Taking Over in 2023

As the success of influencer marketing continues to rise, it’s critical to stay on top of ever-changing trends to get the most out of digital marketing strategies. It’s predicted marketers will collectively spend over $4.5 billion on influencers in 2023. Check out these 4 influencer marketing trends to tap into this year!   Video Content …

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If You Fail to Plan, You Plan to Fail

In this episode… Join David Hernandez, host of There’s Always a Lyric, as he sits down with Jenna Gaudio, Co-President at Vydia, a media technology company. Jenna speaks about the importance of having a growth mindset, where her curiosity comes from, and why failure is a victory in disguise.      Episode Transcript   David…

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June Highlights: Digital Marketing & Industry News

With June nearly behind us, we’re bringing you up to speed on the most significant developments that have been shaping the landscape over the past month. From the latest feature updates on popular platforms to emerging trends and strategies that are reshaping the way brands engage with their audiences, we’ve got you covered. Continue reading…

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Best Practices for Writing Email Campaign Copy

There is no doubt that email marketing is a great technique when it comes to engaging with current or future clientele. While writing an email may seem simple enough, creating and crafting an effective email copy is what garners interest, business, and forms long lasting relationships. It may seem like an overwhelming task, but the…

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2023 Consumer Trends: 5 Lifestyle Factors Driving Purchase Decision

The International Housewares Association’s (IHA) latest 2023 Market Watch Report highlights the consumer trends that drive home and housewares success. According to the report, 54% of consumers are eating at home more often and 35% of consumers plan to entertain at home more often, leaving plenty of opportunity for home and houseware brands to flourish…

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Amazon Prime Day 2023: Everything You Need to Know

Amazon’s Prime Day 48-hour sales event is the company’s largest sale of the year. During last year’s event, Amazon Prime members purchased more than 300 million items worldwide while saving over $1.7 billion. With no official date announced yet, Amazon Prime Day feels close as we are nearing summer. Here is everything you need to…

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And the Cat’s in the Cradle and the Silver Spoon

In this episode… Join David Hernandez, host of There’s Always a Lyric, in his interview with Alan Kraft, Chief Revenue Officer at The Media Horizons Companies. Alan shares the story about his company’s acquisition, the importance of working with good people, experiencing full circle moments, the state of direct-to-consumer marketing, and more.     Episode…

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May Highlights: Digital Marketing & Industry News

Another month comes to an end, which means it is time for another industry wrap-up! May has brought us changes in temperature and major updates to our favorite social media platforms. From GIFs in Instagram comments to AI-generated ads, here is everything you need to know that is new from this past month.   Social…

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