As quickly as the weather changes, so does the digital marketing landscape! From pivotal industry shifts and emerging data to revolutionary platform updates and features, November has proven to be a crisp month. Continue reading for November’s digital marketing and industry highlights! Social Media Updates Nearly 95% of Internet Users Use Social Media Platforms…
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In this episode… Join David Hernandez, host of There’s Always a Lyric, as he speaks with Bob Marcantonio, who has an incredible career spanning over thirty years as President of Levin Consulting, The pair discuss the future of consumer electronics, challenges for the industry, and more! Episode Transcript David Hernandez (00:45) Welcome to another episode…
CES 2024 is not just growing; it’s thriving. With the recent announcement from the Consumer Technology Association® (CTA), it’s evident that this year’s event is set to be a record-breaker. As the largest in-person, independently audited tech event globally, CES 2024 promises to showcase groundbreaking innovations from over 3,500 exhibitors, with a staggering 130,000+ attendees…
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The world of digital marketing is ever evolving and this month was no exception as major platforms continued to reshape the digital landscape. In this blog, we’ll explore the key social media updates, shedding light on the latest features and noteworthy digital marketing insights from October! Social Media Updates Instagram Launches Collaborative Carousel Posting…
Read On from October Highlights: Digital Marketing & Industry News
Q4 is a highly anticipated time for consumers and businesses alike. As the holiday season kicks into full gear, so does the rush of shopping activity that can significantly impact the retail industry. In this blog, we’ll delve into the holiday shopping trends for this year for insight into how to navigate this crucial period…
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In a world where health and well-being have become a predominant trend, the wellness industry has seen continuous growth. The HomePage News InSight Trend Index 2023/24 delves into the current landscape of wellness trends and practices and offers valuable insights into this sector. Read on to discover the report’s most significant findings, shedding light on…
In this episode… Join David Hernandez, host of There’s Always a Lyric, as he reconnects with long-time friend, industry colleague, and founder of GLA Communications, Pam Golden. The duo discuss the evolution of the Consumer Electronics Show (CES), Pam’s 40 years of communications experience, and how she has survived in the industry all this time!…
The annual Consumer Electronics Show (CES) is undoubtedly one of the most anticipated events in the tech world. CES has a long history of unveiling groundbreaking innovations and setting the stage for the future of technology. As the excitement is growing for this year’s event in Las Vegas, here are some key things we can…
As the days grow shorter and the autumn leaves begin to fall, it’s time to reflect on the innovation, strategy, and industry developments that have emerged in the last month. Continue reading for September’s digital marketing and industry highlights! Social Media Updates 3 Important Social Media Trends of Note for 2023 There are several…
Read On from September Highlights: Digital Marketing and Industry News
With the 2023 holiday season quicky approaching, it’s time to prepare your brand’s Amazon store for major sales! From Black Friday deals to shopping for the New Year, consumers continue to scour Amazon for the best holiday and gift deals. Ensure that your brand’s Amazon store is more than holiday-ready this season with our helpful…
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Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
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2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
May 19, 2026
Breaking news: the internet thrives on nostalgia. So much of the content that dominates the TikTok sphere plays off a love for the past. Tying a comedy sketch, fashion trend, or even business strategy to something popular 15 years ago is something that has proven to be successful in a lot of cases. It’s something...
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Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
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