2023 Consumer Trends: 5 Lifestyle Factors Driving Purchase Decision
The International Housewares Association’s (IHA) latest 2023 Market Watch Report highlights the consumer trends that drive home and housewares success. According to the report, 54% of consumers are eating at home more often and 35% of consumers plan to entertain at...
March Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
As Q1 came to a close this month, news within the industry continued to flourish. In March, LinkedIn launched several new features for audience targeting, and Twitter announced its plans to incorporate a “Subscribe to Conversation” button in the near future. Amazon...
Social Media Advertising Best Practices: Facebook
Social media seems to have taken the world by storm within the last several decades, and advertising is certainly no exception. As a modern-day marketer, it can be easy to get caught up in the seemingly countless platforms to promote your business, which is why we’ve...
Amazon’s A+ Content Explained
If you’ve ever considered selling your products on Amazon or currently sell on Amazon, you have likely heard of Amazon A+ Content or Enhanced Brand Content. While the services may sound familiar, do you know what they are, how they can help your business, how to...
IH+HS 2019: Innovation Abounded at this Year’s Trade Show
Although it has changed names a number of times over the years, the International Housewares Association’s (IHA) annual trade show is still going strong. The 2019 International Home + Housewares Show (IH+HS) was held from Saturday, March 2 to Tuesday, March 5 at...
February Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
With the first two months of the new year now behind us, social media platforms are maintaining dominance and relevancy in 2019, with many new features underway. This month, LinkedIn followed social media trends, incorporating a LinkedIn Live broadcast feature....
IH+HS: A Trade Show that has Withstood the Test of Time
As an agency with firmly planted roots in the housewares industry, the International Home + Housewares Show (IH+HS) will always hold a special place in our hearts. This year, the trade show marks a special anniversary for the IHA (International Housewares...