From the hype of SuperBowl 50 to Instagram adding support for multiple accounts, it’s been a great month! Now let’s recap some of our most exciting happenings from February: Nancy Kohlreiter Appointed Chief Operating Officer of lotus823 Big news! lotus823 recently appointed Nancy Kohlreiter Chief Operating Officer of our award-winning integrated marketing communications agency. Nancy brings 20…
The Marketer’s Guide to CES 2017
The International Consumer Electronics Show (CES) is the world’s gathering place for all who thrive on the business of consumer technologies, bringing together more than 150,000 attendees annually. Held in Las Vegas every January, many CE companies and marketers may now be breathing their sigh of relief—the chaos is over. But, not for long. Planning…
lotus823 Appoints Nancy Kohlreiter as Chief Operating Officer
lotus823 is excited to announce the recent appointment of Nancy Kohlreiter as Chief Operating Officer of our award-winning integrated marketing communications agency. In her new role, Nancy will manage lotus823’s overall corporate vision with a key focus on efficiently managing the agency’s future expansion and plans for growth, ensuring financial strength and operating efficiency along…
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Public Relations vs. Digital Marketing: What’s the Difference?
Working in a digital marketing and public relations agency comes with a lot of questions. “What is it that you actually do?” “Are you able to make my product or brand go viral?” “Do you attend parties with celebrities?” While all of the above are valid questions from an outsider, and sometimes are what the…
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3 Ways Teambuilding Helps Spark Creativity
As an integrated marketing communications agency, we understand the value and necessity of creativity. Whether we’re building a public relations or social media campaign, or putting the final touches on an experiential marketing strategy, we need to come prepared with fresh ideas that will attract our clients’ audiences the right way. But let’s face it…we…
January Digital Marketing Roundup: Starting 2016 Off Right
From Google’s core algorithm update to Blizzard Jonas, we think it’s safe to say 2016 started off with a bang! Now that the dust has settled and 2016 is in full swing, we’re ready to continue to leverage the exciting opportunity of a new year. Let’s take a look at some of January’s hot digital…
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How to Create Your 2016 Social Media Strategy
Back from our long holiday vacations, we’ve finally said good-bye to 2015. With a new year comes a new marketing strategy to craft and new goals to reach – and hopefully surpass. 2015 was a year of groundbreaking marketing technologies that resulted in bigger, better data than ever before. Some of our favorite 2015 social…
CES 2016 Recap & Trends: The Future Is Now
And just like that CES 2016 is a thing of the past! </ br> During the exciting week, we saw some crazy things, like LG’s 95” 8K television, and some expected things, like a new Galaxy Tab. From smart cars to wearables, we’ve put together a recap of the largest trends we noticed at CES…
2015 in Review: Social Media’s Biggest Moments
In the world of social media things move at lightning speed. New networks spring up over night and old favorites can vanish in the blink of an eye (RIP MySpace). It can almost be too hard to keep up with all the changes that occur in just one year. Luckily, here at lotus823 we’re social…
Digital Marketing News Roundup: Closing Out 2015
Happy New Year! We hope you had a great month and an even better holiday season! We’re excited to get a brand new year started. But first, let’s take a look back at how 2015 ended: </ br> Lotus823 Recognized for PR Excellence In December, we announced lotus823’s acknowledgements from PR News at two annual…
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