During the peak of Q1 came a slew of new updates to social media and digital marketing. In February, Instagram rolled out several new features that users and marketers alike will appreciate. From the ability to automatically publish scheduled Instagram posts via third-party apps, to the testing of a “repost” option in Instagram Stories, the…
Before we know it, we’ll find ourselves amongst the hustle and bustle of the International Home and Housewares Show in Chicago. From March 10th through the 13th, 2018, more than 2,200 exhibitors will be showcasing thousands of new products at McCormick Place. With various displays, expos, and events, there is so much to explore. To…
Thought leadership can evolve a brand, skyrocketing it to new heights, but if a carefully calculated approach is not put in place, poor thought leadership can ultimately damage a brand’s reputation. Utilizing a thought leader can result in a positive reputation and an expanded audience. The individual chosen must be able to relate to your…
With women dominating the media in the past few months, lotus823 wanted to celebrate Galentine’s Day. In the words of Leslie Knope, Galentine’s Day is best described as “Ladies celebrating ladies” — but we are inviting everyone to celebrate! The lotus823 team was happy to talk about the women in their lives who inspire and…
The mark of a new year always brings big changes, and this January certainly set the bar for how digital marketing and public relations will have to evolve in 2018. In a move that focuses on bringing meaningful interactions back to social media, Facebook announced it will put posts from friends and family members higher…
[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text background_layout=”light” use_border_color=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.91″] As we collect ourselves from the whirlwind that is the Consumer Electronics Show, we look forward to the next big trade show, The International Home + Housewares Show (IH+HS). This annual trade exhibition in Chicago sets the housewares industry benchmark for…
Read On from The Road to the 2018 International Home + Housewares Show
Once again CES, the Consumer Electronics Show, took the dry desert city of Las Vegas, Nevada by storm. This year though, the splash the show made was quite literal. With a long-overdue rain storm starting on Monday, and totaling 1.33 inches of rain by the time it ended on Tuesday, the city was being flooded, literally…
While Sophia and my Special Aflac Duck were turning heads at CES, it is only right that Sony had a robot of its own. The new Aibo robot dog responds to touch and voice and has a series of touch sensors on its head, chin, and back. Aibo also has a camera on the tip…
The Verge put it best, describing yesterday’s two hour power outage as a “CE-mess.” The outage was reported around 11 AM and was not restored until 1 PM. It has been confirmed that rain was the cause of the blackout. Once power was restored in the North and Central halls of the Convention Center, the…
The Consumer Technology Association (CTA) kicked off its 51st CES yesterday filling the Las Vegas Convention Center with the world’s most cutting edge technology. There are an expected 3,900 exhibitors for this year’s showcase. As leaders in the tech industry come to the show from all over the world, we have compiled a list of…
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
