A Look Back at CES 2023: Strong Showcase and Client Success
The memories of CES 2023 may be fading but the results are everlasting! At lotus823, we encourage our clients to participate in industry trade shows to directly connect with key media and industry professionals, and the Consumer Electronics Show is at the top of our...
Working Remotely as a Manager: Tips for the New Normal
For our second installment in our work from home best practices and guidelines series, we are sharing the perspective of our leaders – the managers at lotus823! Our talented managers are dedicated to pivoting the way we communicate and collaborate while ensuring...
Working Remotely as an Employee: Tips for the New Normal
As many people around the world shift from their office settings to working full-time at home, this new lifestyle can require some adjustment. There are often challenges faced while employees become accustomed to their new space. Allison Hernandez, lotus823’s...
Navigating Growth in the Smart Home Industry
As an agency that has worked in the Smart Home space for many years, helping home and tech brands break into the field and grow their audiences, we have the expertise and deep understanding of what generates success. David Hernandez, lotus823’s Co-Founder and Managing...
Amazon’s Latest Updates and Initiatives: Everything You Need to Know
Millions of consumers across the country have become so reliant on Amazon, some say they can’t live without it! As one of the Big Four tech companies, this e-commerce giant is always looking for ways to improve its features and dominate the market. We’re breaking down...
Case Study Spotlight: The Fulham Group
Over the years, we have worked with dozens of housewares brands in developing strategic plans designed to help them flourish. Learn how we helped The Fulham Group, a fast-growing home and grilling manufacturer, receive more than 2.4 million impressions as a result of...
February Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Throughout February, Snapchat and TikTok worked on launching new app features, rolling out a “swipe up to call” ad option and implementing shopping links in videos, respectively, while Pinterest introduced a new Verified Merchant Program. Learn more about the latest...