Last month, we reported that data and privacy discussions were a hot industry topic, and the discussions continued throughout May. This month, you may have noticed an influx of privacy policy update emails in light of GDPR going into effect. Major media outlets and social networks are working quickly to acclimate to the GDPR, and…
Fusing tech innovations, developing trends, and insights, CE Week is the consumer technology industry’s largest event in the North East. Expanding this year to the Jacob K. Javits Convention Center in New York City, CE Week is the ideal place to establish key partnerships and stand out in the ever-evolving consumer tech space. In 2018,…
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Integrated marketing agency awarded for excellence in communications EATONTOWN, N.J.— May 22, 2018 — lotus823, an award-winning, integrated marketing communications agency, is pleased to announce it has been named the Best Small Agency in America by Ragan and PR Daily’s 2017 Ace Awards. The 2017 Ace Awards recognize individuals, in-house teams, and agencies in communications…
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How often do you run A/B tests in your e-mail marketing campaigns? If you are currently racking your brain trying to think of the last time – if ever- you ran an A/B test, then it is time to revamp your strategy! “But, I follow all of the e-mail marketing best practices,” you try in…
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While influencer marketing is more popular than ever in today’s market, the idea has been ingrained into society even before the days of social media. Back in 1944, the two-step flow of communication reasoned that opinion leaders (influencers) share their beliefs, ideologies, or thoughts with individuals (followers) who are consequently impacted by them. When this…
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[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.106″ background_layout=”light”] lotus823 Co-founder David Hernandez to Speak on Passion at TEDxAsburyPark Integrated marketing agency’s leader to present on the immigrant’s journey to achieving the American Dream EATONTOWN, N.J.— May 1, 2018 — lotus823, an award-winning, integrated marketing communications agency, is pleased to announce its Co-founder and Managing Partner, David Hernandez, will…
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Eatontown, NJ – May 7, 2018 – lotus823, an award-winning integrated marketing communications agency, is proud to announce its recent honorable mention in Ragan’s 2017 PR Daily Awards and Platinum Award in the Hermes Creative Awards program. The honorable mention was for a digital campaign created on behalf of headphones giant and client Audio-Technica in…
We are proud to share that our co-founder and managing partner David Hernandez has been selected as a TEDxAsburyPark speaker for this year’s topic about “Passion.” TEDxAburyPark will take place at Convention Hall on Saturday, May 19th. In his presentation, David will share the personal and professional drivers behind his passion to build a business…
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April was a busy month for personal data and privacy discussions. Following news of the Cambridge Analytica Data Scandal with Facebook, social users were at heightened concern about how their personal data is collected and used online. With the fast-approaching implementation of EU General Data Protection Regulation (GDPR), which goes into effect in May, social…
Amidst a major data breach, Facebook is facing the reality of strengthened regulations regarding users’ privacy. The purpose is to make users aware that when they agree to allow third-party applications access to their profiles, their information is shared with outside websites and apps. New regulations aim to enable users to pick and choose who…
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Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
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2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
May 19, 2026
Breaking news: the internet thrives on nostalgia. So much of the content that dominates the TikTok sphere plays off a love for the past. Tying a comedy sketch, fashion trend, or even business strategy to something popular 15 years ago is something that has proven to be successful in a lot of cases. It’s something...
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Building Community Over Followers: The New Social KPI
May 4, 2026
In the early days of social media, there was one metric that indicated success: follower count. Brands, creators, and businesses chased big numbers, believing that scale alone translated into impact. But today, that equation is shifting. Audiences are more discerning, algorithms are more complex, and attention is more fragmented than ever. A large following might...
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