In this episode… Join David Hernandez, host of There’s Always a Lyric, and Ilana Zalika, owner of Resound Marketing, as they discuss AI in public relations, finding everyday balance, and of course the lyrics that motivate her. Episode Transcript lotus823 (0:19) There’s Always A Lyric is sponsored by lotus823. At lotus823, your goals are…
How can I help you today? There’s no mistaking ChatGPT’s signature greeting as it awaits its task. So, how do we use it smartly and safely? What if I were to tell you that this entire article was written solely using AI? Would you be surprised, upset, intrigued? It’s not-written by AI, that is- but…
AI is evolving quickly. Naturally there is some fear and trepidation in the PR and marketing world of both the unknown and the very real impact it will continue to have as it evolves. However, there are some real opportunities for us, as PR professionals, to harness and leverage the power of AI. Here are…
Read On from 5 Key Ways AI Will Impact Public Relations As We Know It
In this episode… Join David Hernandez, host of There’s Always a Lyric, as he speaks with the CEO and founder of uppercase industries, Becca Brown! Tune in as they delve into Becca’s entrepreneurial journey, how she manages to keep her clients satisfied, and of course the lyrics that inspire her. Episode Transcript lotus823 (0:19) There’s…
Read On from The Rest of My Life Gonna Start Today; Good Morning
Isn’t it crazy how we’re all so plugged into our gadgets these days? It’s like you can’t even grab a coffee without seeing everyone around you scrolling through their phones or tapping away on their tablets. And don’t get me started on how we’re all obsessed with our smartwatches, especially when we hit the gym….
Read On from 5 Tips for Experiential Marketing in the Digital Age
In this episode… Mike McFadden, President of eAccountable, provides the motivation we all need to just get started in this episode of There’s Always a Lyric, hosted by David Hernandez. “Start with the first thing close in, the step you don’t want to take.” Episode Transcript David Hernandez (00:44) Welcome to another episode of There’s…
So, you’ve dotted your i’s and crossed your t’s in getting your consumer brand ready to roll. Now, how do you get the word out there? Here are three marketing strategies to consider in order to start gaining visibility and brand recognition. 1. Social media. It should come as no surprise that this tactic is…
Read On from 3 Strategies to Implement When Launching Your Consumer Brand
As the year ends and the festive ambiance fills the air, December introduces a whirlwind of excitement in the realm of digital marketing. Amid the holiday cheer, this month witnessed spirited shifts in the industry, unveiling new data insights, platform updates, and features that mark the end of 2023. Continue reading for this month’s digital…
Read On from December Highlights: Digital Marketing & Industry News
‘Twas the weeks before the holidays, when we heard from Jungle Scout, “Who was buying what?” We just had to find out. Popular products and spending were reported with care, With a glance into the New Year, and time to prepare. Consumers keep shopping for families and friends, Let’s take a closer look at…
Read On from Q4 2023 Consumer Report: Holiday Shopping Trends
In this episode… Join David Hernandez, host of There’s Always a Lyric, as he sits down with David Stewart, the founder of AGEIST, a new media company and agency that champions the vitality, capabilities, and influence of the modern 50+. The two discuss marketing to different demographics, health, fitness, and more! Episode Transcript David…
July 22, 2025
If you’re running a social media marketing strategy for your company, you should be providing your leadership with monthly reports. Not sure where to start? Download our free social media report template below: ...
Starting Your 2026 CES Marketing Plan Now is a Must, Here’s Why
July 14, 2025
January 2026 may seem far off now, but if you’re attending The Consumer Electronics Show next year as an exhibitor, starting your CES marketing strategy today is highly recommended. Here are some opportunities you should hop on now so that you don’t miss out. 3 CES Marketing Opportunities to Hop On Now 1. CES...
Read On from Starting Your 2026 CES Marketing Plan Now is a Must, Here’s Why
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
