5 Tips for Experiential Marketing in the Digital Age

Isn’t it crazy how we’re all so plugged into our gadgets these days? It’s like you can’t even grab a coffee without seeing everyone around you scrolling through their phones or tapping away on their tablets. And don’t get me started on how we’re all obsessed with our smartwatches, especially when we hit the gym….

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Start Close In

Start Close In

In this episode… Mike McFadden, President of eAccountable, provides the motivation we all need to just get started in this episode of There’s Always a Lyric, hosted by David Hernandez.  “Start with the first thing close in, the step you don’t want to take.” Episode Transcript David Hernandez (00:44) Welcome to another episode of There’s…

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3 Strategies to Implement When Launching Your Consumer Brand

So, you’ve dotted your i’s and crossed your t’s in getting your consumer brand ready to roll. Now, how do you get the word out there? Here are three marketing strategies to consider in order to start gaining visibility and brand recognition. 1. Social media. It should come as no surprise that this tactic is…

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December Highlights: Digital Marketing & Industry News

December Highlights: Digital Marketing and Industry News

As the year ends and the festive ambiance fills the air, December introduces a whirlwind of excitement in the realm of digital marketing. Amid the holiday cheer, this month witnessed spirited shifts in the industry, unveiling new data insights, platform updates, and features that mark the end of 2023. Continue reading for this month’s digital…

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Q4 2023 Consumer Report: Holiday Shopping Trends

Q4 2023 Consumer Report: Holiday Shopping Trends

  ‘Twas the weeks before the holidays, when we heard from Jungle Scout, “Who was buying what?” We just had to find out. Popular products and spending were reported with care, With a glance into the New Year, and time to prepare. Consumers keep shopping for families and friends, Let’s take a closer look at…

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Stronger

Stronger

In this episode… Join David Hernandez, host of There’s Always a Lyric, as he sits down with David Stewart, the founder of AGEIST, a new media company and agency that champions the vitality, capabilities, and influence of the modern 50+. The two discuss marketing to different demographics, health, fitness, and more!   Episode Transcript David…

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Breaking Down the Best Marketing Campaigns in 2023

Breaking Down the Best Marketing Campaigns in 2023

This year, we witnessed a surge of innovative and impactful campaigns that captivated audiences worldwide. From unexpected collaborations to cutting-edge AI integration, brands demonstrated their prowess in connecting with consumers on a deeper level. Let’s unravel the brilliance behind the top 10 marketing campaigns that left their mark on the industry in 2023!   Heinz…

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November Highlights: Digital Marketing & Industry News

November Highlights: Digital Marketing and Industry News

As quickly as the weather changes, so does the digital marketing landscape! From pivotal industry shifts and emerging data to revolutionary platform updates and features, November has proven to be a crisp month. Continue reading for November’s digital marketing and industry highlights!   Social Media Updates Nearly 95% of Internet Users Use Social Media Platforms…

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Lucky Man

In this episode… Join David Hernandez, host of There’s Always a Lyric, as he speaks with Bob Marcantonio, who has an incredible career spanning over thirty years as President of Levin Consulting, The pair discuss the future of consumer electronics, challenges for the industry, and more!   Episode Transcript David Hernandez (00:45) Welcome to another episode…

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CES 2024: Show Predictions and Biggest Trends to Watch

CES 2024: Show Predictions and Biggest Trends to Watch

CES 2024 is not just growing; it’s thriving. With the recent announcement from the Consumer Technology Association® (CTA), it’s evident that this year’s event is set to be a record-breaker. As the largest in-person, independently audited tech event globally, CES 2024 promises to showcase groundbreaking innovations from over 3,500 exhibitors, with a staggering 130,000+ attendees…

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