Sold By Amazon (SBA) Explained: Putting Trust in Amazon

Sold By Amazon (SBA) Explained: Putting Trust in Amazon

In early August, Amazon introduced its newest selling feature, Sold by Amazon (SBA). The feature gives Amazon control over product pricing as a way to keep up with competition. In the short-term, businesses who use this feature could see an increase in overall sales,...

A Deeper Dive: Types of Amazon Ads Explained

A Deeper Dive: Types of Amazon Ads Explained

How did we ever live without Amazon? It’s a crazy notion to consider how different our shopping habits were 10 years ago when compared to those of today. Now you can order items to arrive on your doorstep in 2-days delivery time through a simple phrase like, “Alexa,...

Say Goodbye to Facebook Ad Set Budgets

Say Goodbye to Facebook Ad Set Budgets

Since 2007, Facebook ads have become an essential advertising tool for businesses to grow brand awareness, drive website traffic, and more. While many advertisers have gotten comfortable with Facebook’s Ads Manager, the social media giant announced that a big change...

Google Advertising: The Search Is On

Google Advertising: The Search Is On

In our previous blog, Google Advertising 101, we briefly discussed the key differences between Search and Display ad placements. So, if your brand is looking to capture the attention of users actively researching a product or service your brand offers, then Google’s...

Marketing Automation 101: Tips and Best Practices

Marketing Automation 101: Tips and Best Practices

Marketing automation is a powerful way of ensuring your messaging reaches the right people at the right time, in turn helping your business to save time and improve results. In fact, data shows that businesses using marketing automation to nurture prospects see a 451%...

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