How to be Successful in Brand Storytelling

How to be Successful in Brand Storytelling

Brand storytelling is an essential part of establishing your brand, both online and offline. It consists of defining your company’s identity through narratives and stories that captivate your target audience. All posts and content your brand shares are linked back to...

Trade Show Myths Debunked

Trade Show Myths Debunked

Despite the fact that trade shows serve as an excellent opportunity for brands to increase visibility, there are several misconceptions when it comes to exhibiting at one of these industry events. The reality is – 72% of brands that participate in trade shows generate...

Sold By Amazon (SBA) Explained: Putting Trust in Amazon

Sold By Amazon (SBA) Explained: Putting Trust in Amazon

In early August, Amazon introduced its newest selling feature, Sold by Amazon (SBA). The feature gives Amazon control over product pricing as a way to keep up with competition. In the short-term, businesses who use this feature could see an increase in overall sales,...

Nurturing Authenticity on Social Media

Nurturing Authenticity on Social Media

When meeting with a prospect recently, we were discussing the struggle to garner authentic conversations around brands on social media. Consumers are constantly looking to others for recommendations, reviews, and testimonials, and in an era when writing fake Amazon...

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