Digital Marketing News, Articles, Tips, and Info

What Happens When a Crisis Strikes for your Brand? Marketing Tips and Preparation Ideas

by lotus823 Staff

April 26, 2019

The old adage goes, “Brand reputation takes a long time to build and mere seconds to destroy.” Even keeping that in mind, too many companies make the mistake of approaching...

Social Media Marketing

Social Media 101 for Global Brands

by lotus823 Staff

April 19, 2019

There are a lot of tips and tricks to consider when your business is diving into social media marketing, such as “which hashtags should I use?” or “does this picture...

Public Relations

Countdown to Launch! Planning and Executing a Successful Product Launch

by lotus823 Staff

April 5, 2019

T- 3…2…1. Liftoff! And you’ve launched! While not a rocket ship or NASA-grade cargo space-craft, it’s beneficial to mirror that level of precision and detail when planning any type of...

Amazon Marketing

Amazon’s A+ Content Explained

by Samantha Lins

March 15, 2019

If you’ve ever considered selling your products on Amazon or currently sell on Amazon, you have likely heard of Amazon A+ Content or Enhanced Brand Content. While the services may...

Trade Shows

IH+HS 2019: Innovation Abounded at this Year’s Trade Show

by lotus823 Staff

March 8, 2019

Although it has changed names a number of times over the years, the International Housewares Association’s (IHA) annual trade show is still going strong. The 2019 International Home + Housewares...

Trade Shows

IH+HS: A Trade Show that has Withstood the Test of Time

by lotus823 Staff

February 22, 2019

As an agency with firmly planted roots in the housewares industry, the International Home + Housewares Show (IH+HS) will always hold a special place in our hearts. This year, the...

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Timely perspectives from our team on PR, marketing, and the evolving consumer.

What Happens When a Crisis Strikes for your Brand? Marketing Tips and Preparation Ideas

Countdown to Launch! Planning and Executing a Successful Product Launch

Amazon’s A+ Content Explained

IH+HS 2019: Innovation Abounded at this Year’s Trade Show

IH+HS: A Trade Show that has Withstood the Test of Time

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