As January marks the beginning of a new year, social media and digital marketing are gearing up for 2019 with many changes. This month, YouTube TV officially went national, creating a stir within the various streaming services offered. Pinterest revamped its marketing tactics, creating several different personas in hopes of attracting more brands to work…
With over 80 private label brands exclusive to Amazon, the e-commerce giant continues to dominate the online retail sphere. Amazon’s private label offerings had a humble beginning with USB cables and batteries in 2009, and have since flourished into an extensive catalog of Amazon-exclusive brands. The private label products sold by Amazon range from automotive…
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The lotus823 team just returned from a whirlwind week at CES (the Consumer Electronics Show) 2019, and once again, the biggest tech show in the world did not disappoint! With thousands of established companies, startups, and entrepreneurs flooding Las Vegas to flaunt the absolute latest in automotive, robotics, housewares, and everything in between, there was…
At lotus823 we are consistently on the lookout for top talent – those individuals that bring a strong work ethic, desire to learn and grow, and are excited for new challenges that await. And over our eight years in business, we have met with and hired many entry-level candidates. A number of these individuals even…
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With 2018 coming to a close, social media projections for 2019 only continue to illustrate the growing role of social channels. While YouTube aims to create a more genuine experience for viewers, ridding the platform of spam accounts, Instagram has rolled out several new features this past month. Twitter revamped its conduct policy in hopes…
The countdown is on! And, for most, that may refer to the holidays. However, we’ve got our eyes on CES 2019 and it’s right around the corner. Taking place January 8th to 11th in Las Vegas, the show “is the world’s gathering place for all those who thrive on the business of consumer technologies,” attracting…
With the holiday season in full swing, the chaotic crowds rushing around town to pick up that perfect gift can often throw some shoppers into a panic. However, now more than ever, consumers are choosing to avoid the stores, opting to make purchases without leaving their homes. And with online retailers like Amazon, consumers can…
If you’ve been following our blog throughout the year, you’ve likely read about the various digital marketing updates and trends that took place. From political involvement to the rise and fall of popular websites, 2018 has been a year of drastic changes. Here are the top five digital marketing stories from this year: Social Media…
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As 2018 begins to wind down, November showed no signs of slowing down for digital marketing! Facebook and YouTube each began to roll out new features to benefit users on a day-to-day basis, and more importantly, keep them happy while using the platforms. LinkedIn reported to be testing ways to connect with a younger demographic,…
PR pros everywhere have developed unique methods for media relations planning, but we all should have one tactic in common: using editorial calendars for strategy creation. The benefits of consulting editorial calendars when building out PR campaigns are countless; it is an essential technique to staying relevant to editors as well as remaining on-trend in…
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Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
Micro vs Macro Influencers: Who Drives Better Results
June 4, 2026
For a long time, the influencer marketing methodology has been to select creators based on how large their following is. But as an industry, we have matured, and so has our strategy. As brands continue to increase investments into creator partnerships, the question of micro vs. macro influencers becomes increasingly pertinent. Brands are reevaluating and...
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2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
May 19, 2026
Breaking news: the internet thrives on nostalgia. So much of the content that dominates the TikTok sphere plays off a love for the past. Tying a comedy sketch, fashion trend, or even business strategy to something popular 15 years ago is something that has proven to be successful in a lot of cases. It’s something...
Read On from 2026 Is the New 2016: What Brands Should Learn From TikTok’s Nostalgia Loop
