Marketing automation is a powerful way of ensuring your messaging reaches the right people at the right time, in turn helping your business to save time and improve results. In fact, data shows that businesses using marketing automation to nurture prospects see a 451% increase in leads, as opposed to those who don’t automate their…
Read On from Marketing Automation 101: Tips and Best Practices
With an average of 3.5 billion Google searches per day, if your business isn’t advertising on the network in 2019, you are likely not reaching your target consumers at the right time or in the right place. And with 63,000 searches per second on any given day, reaching your audience is even easier thanks to…
Looking to incorporate Snapchat ads into your marketing strategy, but not sure where to begin? Not to worry, we’ve got it covered! We are adding to our collection of social media advertising best practices with Snapchat. With over 300 million active users, there is certainly a population to be tapped by marketers on Snapchat. Like…
Read On from Social Media Advertising Best Practices: Snapchat
The numbers don’t lie: Amazon has 310 million active users, with 197 million people shopping the e-commerce behemoth monthly. With 1-2-day delivery times and the convenience of one-click purchasing, consumers are treated to the ultimate in seamless shopping with Amazon. And, they are fully buying in to the ease. As a consumer brand, your job…
Read On from Why You Need a Strong Amazon Marketing Strategy
Social Media Instagram Lets Brands Turn Influencer Posts into Ads This month, Instagram launched a tool that will change the way influencers are able to expand their reach. Previously, brands that utilized influencers to post sponsored content on their Instagram profile were limited to that content reaching only the Instagram users that follow that influencer….
There’s no denying the fact that the majority of people today are swapping out their newspapers for apps on tablets and smartphones. Gone are the days of families gathering around the television for the “evening news,” as social media has become the main source for individuals looking to gain insight into the happenings of the…
As illustrated through our previous blog posts on social media advertising on Facebook, Twitter, and Instagram, social media has created a multitude of opportunities for businesses to reach consumers through a more casual medium, and now LinkedIn has hopped on the bandwagon. Although initially created as a platform for networking among business professionals, LinkedIn has…
Read On from Social Media Advertising Best Practices: LinkedIn
We’ve discussed best practices for social media marketing and advertising. However, how often do businesses actually follow these practices? We are going to take a look at some of the brands that stand out on social media, and what about their social media presence makes them so special. Image Source Wendy’s: Add some personality and humor…
Last month, social media made a lot of contributions toward a healthier space for account holders and the trend continued this month as YouTube announced plans to change the way in which subscriber counts are displayed. Both Twitter and LinkedIn disclosed big plans in store for advertisements and features relating thereto. Cybersecurity for social media…
This month, lotus823 was honored to have been recognized as one of Inc. magazine’s Best Workplaces for 2019. Although there were over 2,000 company submissions, it was no surprise for the employees of lotus823 to hear that their company was among Inc. magazine’s list of 346 finalists. With company culture at the forefront of all endeavors,…
Read On from lotus823 Named One of Inc. Magazine’s Best Workplaces of 2019
Top AI Trends Brands Should Watch to Stay Competitive
March 23, 2026
Artificial intelligence (AI) has quickly moved from a marketing experiment to an everyday business tool, and marketing teams are feeling that shift in real time. Brands across industries are using AI to create content faster, understand audiences more deeply, and deliver more personalized experiences. So what are the most important AI marketing trends brands should...
Read On from Top AI Trends Brands Should Watch to Stay Competitive
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
