For centuries, April 1st has been a day of pranks and practical jokes between family, friends, and co-workers. April Fools’ Day celebrations have evolved over the years with social media, marketing, advertising, and public relations. Many well-known brands now spend portions of their marketing or advertising budget to promote fake products, create funny ads, and…
Read On from April Fools’ Day – These Marketing Campaigns Are No Joke
From a shoppable 3D home and exclusive audio rooms to cultivating a community of kindness online, March was filled with marketing madness. Twitter launched a ‘Brand Bracket’ for a social media marketing spin on March Madness, Instagram increased the number of people who can partake in a Live stream, and TikTok took on new efforts…
This month marks the first anniversary of the COVID-19 pandemic forcing the U.S. into shutdown and, in turn, the abrupt closure of offices and workplaces. At first, many believed the shutdowns would last from weeks to months, however, the pandemic ushered a new era of remote work for millions of employed Americans. In fact, 71%…
The marketing world has changed dramatically in recent years, and Google Ads is one platform that has been driving this transformation. Formerly known as Google Adwords, Google Ads is a Pay Per Click (PPC) platform that allows business owners or marketing professionals to advertise their brand on the web. By advertising on a platform where…
With a diverse range of clients in the housewares and consumer technology industries, the lotus823 team has developed a variety of strategic marketing plans and integrated approaches. Read on to learn how lotus823 utilized a combination of Amazon marketing and advertisements, keyword research, and email marketing to increase Twinkly’s brand visibility and ROI. Background Twinkly…
February was an interesting month in marketing, with Super Bowl campaigns looking different than previous years and social media updates that took us by surprise. LinkedIn began developing their Freelance Marketplace, TikTok implemented new methods to help stop the spread of misinformation, Pinterest announced a major revenue increase from shopping ads, and Instagram made it…
Read On from February 2021 Highlights: Important Industry News of the Month
Digital marketing and public relations professionals take many steps before creating and developing strategies. Whether it is a new product launch or conducting a survey, the first step is research. Research is an essential component in developing winning strategies, providing brands and marketers with data to maximize their impact, grow sales, and generate leads. Custom…
Our Superbowl Marketing Roundup Whether you were rooting for your favorite team or watching by tradition, the Super Bowl creates some of the best opportunities for advertisers to join the big leagues. Over 160 million fans tune in for the big game, putting pressure on brands to create the most attention-grabbing, memorable advertisement for viewers….
Read On from The Best Ads and Social Media Moments from the 2021 Super Bowl
Case Study Spotlight: TEDx With over a decade of industry experience, we have worked with a variety of clients to develop strategic marketing plans using an integrated approach. With a combination of public relations, social media marketing, website maintenance, and brand consultation lotus823 grew TEDxAsburyPark’s overall brand awareness. Learn how we did it below! Background TEDxAsburyPark…
The start of 2021 saw many newly launched features across various social media platforms. YouTube tested out a shopping feature, Facebook redesigned its “Pages” layout, TikTok announced a new “creator portal”, and Instagram launched a “professional dashboard” for users. Continue reading for the latest updates on social media platforms and the industry below! Social Media…
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
Read On from LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
Read On from LOTUS823 & SOUND STRATEGY MARKETING ANNOUNCES STRATEGIC PARTNERSHIP
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
