The Value of Affiliate Marketing and How to Get Started

Affiliate marketing has become increasingly popular in recent years. The industry, today worth $12 billion globally, has expanded with over 80% of brands having an affiliate program. In this blog post, we will explain everything you need to know about affiliate marketing.     What is Affiliate Marketing and How Does It Work? Affiliate marketing is…

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5 Benefits of Having a Brand Ambassador Program

Brand ambassadors are a great tool to assist companies in their marketing efforts. Whether with a small or large business, brand ambassadors can help companies tap into their target market more by being a representation of the brand’s voice and promoting its products. In this post, we will explain what exactly brand ambassadors do and…

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Factors to Consider When Planning a Google Ads Strategy

Google Ads has been one of the leading advertising platforms for over two decades and remains trusted by millions of marketers worldwide. Due to Google’s immense reach, various capabilities, and cost-effectiveness, Google Ads is a great option for those who wish to increase leads and reach new customers through cost-per-click ads. Before getting started on…

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The Inspired Home Show 2022: Deadlines Exhibitors Need to Know

The Inspired Home Show 2022: Deadlines Exhibitors Need to Know

The Inspired Home Show 2022, formerly known as the International Home and Housewares Show (IH+HS), is quickly approaching! The trade show, hosted by The International Housewares Association (IHA), features thousands of products that span the home and housewares sectors. As time passes, so will key show and editorial opportunities. Check out our list below of…

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How Custom Market Research Can Benefit Your Business

Without research, effective marketing is not possible because it is vital to the process as marketing research and data analysis should be the backbone of any marketing strategy. In market research, data is gathered and analyzed to learn and better understand a market. This information helps a business to make informed decisions regarding its customer…

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CES 2022: A Review of the First Hybrid Show

The world’s largest tech show, CES, returned ‘home’ to Las Vegas following a fully virtual showcase last year. Despite some setbacks related to the pandemic, such as popular brands canceling appearances and CES ending a day early, the show was a definite success with over 40,000 attendees in-person, while many others attended digitally. Here are…

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