Amazon Marketing: Everything You Need to Know
It’s no secret that Amazon is the leading platform for online shopping with over 300 million active users worldwide. Shoppers turn to the platform for their shopping needs because it’s quick and convenient and in the last year alone, Amazon saw a significant...
The Importance of Google Ads
The marketing world has changed dramatically in recent years, and Google Ads is one platform that has been driving this transformation. Formerly known as Google Adwords, Google Ads is a Pay Per Click (PPC) platform that allows business owners or marketing...
Case Study Spotlight: Twinkly
With a diverse range of clients in the housewares and consumer technology industries, the lotus823 team has developed a variety of strategic marketing plans and integrated approaches. Read on to learn how lotus823 utilized a combination of Amazon marketing and...
February 2021 Highlights: Important Industry News of the Month
February was an interesting month in marketing, with Super Bowl campaigns looking different than previous years and social media updates that took us by surprise. LinkedIn began developing their Freelance Marketplace, TikTok implemented new methods to help stop the...
The Importance of Custom Research
Digital marketing and public relations professionals take many steps before creating and developing strategies. Whether it is a new product launch or conducting a survey, the first step is research. Research is an essential component in developing winning strategies,...
The Best Ads and Social Media Moments from the 2021 Super Bowl
Our Superbowl Marketing Roundup Whether you were rooting for your favorite team or watching by tradition, the Super Bowl creates some of the best opportunities for advertisers to join the big leagues. Over 160 million fans tune in for the big game, putting pressure on...
Case Study Spotlight: TEDx
Case Study Spotlight: TEDx With over a decade of industry experience, we have worked with a variety of clients to develop strategic marketing plans using an integrated approach. With a combination of public relations, social media marketing, website maintenance, and...
