Social Media Advertising Best Practices: TikTok
As one of the world’s most popular social media platforms in 2020, it is no question that your brand should consider advertising on TikTok. This platform is known for its short clips, viral content, and robust Gen Z audience. With a wide variety of comedic and...
Case Study Spotlight: Galanz
An all-encompassing marketing strategy can help your brand make the largest impact when launching in a new country. lotus823 partnered with Galanz to build awareness for the brand’s launch in the US, grow the brand’s social media community, and establish trust with...
Email Marketing 101: What Your Brand Needs to Know
As one of the first forms of digital marketing, email marketing campaigns remain one of the most cost-effective tools a brand can utilize. With the number of global email users set to reach 4.48 billion in 2024, this confirms a developing trend for both businesses and...
September Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Throughout September, LinkedIn implemented its own 'Stories' feature, TikTok is here to stay (for now), expanding advertising options with its new marketing partner program, and Twitter launched their 'Holiday Hub' to aid marketers during Q4. Learn more about the...
How to Prepare for the First-Ever Virtual CES 2021
The biggest tech event of the year that attracted an audience of over 171,000 attendees, 4,000 exhibitors, and 6,000 media contacts in 2020 will be hosted virtually in 2021. As one of the most prominent trade shows in the world, CES must go on! Brands, buyers, and...
Case Study Spotlight: Bamboozle
A tactical public relations strategy provides brands with meaningful exposure in the target markets that matter most. Check out how we helped Bamboozle, an eco-friendly housewares brand, receive more than 3.5 billion media impressions and 103 pieces of coverage in...
The History of Amazon Prime Day
Amazon Prime Day has coined itself as a major and historic retail holiday. Exclusively for Prime members, this global ecommerce shopping event is highly-anticipated every year. Learn more about the history and future of Amazon Prime Day below! Prime Day’s Early Years:...
