The Importance of Custom Research

The Importance of Custom Research

Digital marketing and public relations professionals take many steps before creating and developing strategies. Whether it is a new product launch or conducting a survey, the first step is research. Research is an essential component in developing winning strategies,...

How to Market to Gen Z vs. Millennials

How to Market to Gen Z vs. Millennials

In marketing, it’s important to understand that different audiences require different strategies. In recent years, there has been a major misconception that Gen Z and millennials are the same group of consumers and are interested in the same products. However,...

Case Study Spotlight: Wolf Gourmet

Case Study Spotlight: Wolf Gourmet

Through our integrated marketing approach, the lotus823 team has delivered measurable results and increased media coverage for a number of clients within the housewares industry. As our team conducted an in-depth public relations campaign and conducted strategic media...

A Crash Course in Conversion Rate Optimization Marketing

A Crash Course in Conversion Rate Optimization Marketing

There are many different steps digital marketers can take to create a website that drives browsers to perform an action. Whether it is inquiring about a service, completing a web form, making a purchase, or subscribing to an email newsletter, a visit to a brand’s...

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