Amazon Marketing: Everything You Need to Know

Amazon Marketing: Everything You Need to Know

  It’s no secret that Amazon is the leading platform for online shopping with over 300 million active users worldwide. Shoppers turn to the platform for their shopping needs because it’s quick and convenient and in the last year alone, Amazon saw a significant...

The Importance of Google Ads

The Importance of Google Ads

The marketing world has changed dramatically in recent years, and Google Ads is one platform that has been driving this transformation. Formerly known as Google Adwords, Google Ads is a Pay Per Click (PPC) platform that allows business owners or marketing...

Case Study Spotlight: Twinkly

Case Study Spotlight: Twinkly

With a diverse range of clients in the housewares and consumer technology industries, the lotus823 team has developed a variety of strategic marketing plans and integrated approaches. Read on to learn how  lotus823 utilized a combination of Amazon marketing and...

The Importance of Custom Research

The Importance of Custom Research

Digital marketing and public relations professionals take many steps before creating and developing strategies. Whether it is a new product launch or conducting a survey, the first step is research. Research is an essential component in developing winning strategies,...

Case Study Spotlight: TEDx

Case Study Spotlight: TEDx

Case Study Spotlight: TEDx With over a decade of industry experience, we have worked with a variety of clients to develop strategic marketing plans using an integrated approach. With a combination of public relations, social media marketing, website maintenance, and...

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