The Importance of Custom Research
Digital marketing and public relations professionals take many steps before creating and developing strategies. Whether it is a new product launch or conducting a survey, the first step is research. Research is an essential component in developing winning strategies,...
How to Market to Gen Z vs. Millennials
In marketing, it’s important to understand that different audiences require different strategies. In recent years, there has been a major misconception that Gen Z and millennials are the same group of consumers and are interested in the same products. However,...
December 2020 Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
In the last month of 2020, TikTok was named the app of the year, Instagram expanded its shopping capabilities, and Twitter launched a new type of chat feature called "Spaces." Continue reading for the December social media and industry roundup, our last one for the...
Case Study Spotlight: Wolf Gourmet
Through our integrated marketing approach, the lotus823 team has delivered measurable results and increased media coverage for a number of clients within the housewares industry. As our team conducted an in-depth public relations campaign and conducted strategic media...
A Crash Course in Conversion Rate Optimization Marketing
There are many different steps digital marketers can take to create a website that drives browsers to perform an action. Whether it is inquiring about a service, completing a web form, making a purchase, or subscribing to an email newsletter, a visit to a brand’s...
Instagram Reels: Your Guide to Instagram’s Latest Feature
As one of the most-used social media platforms for over a decade (with an estimated 1 billion active users), Instagram remains one of the most effective tools for digital marketers to captivate diverse audiences and help brands grow. Recently, the worldwide app...
November Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Throughout November, Instagram expanded its new “Guides” feature to all users, Snapchat and Google introduced educational programs for brands, and YouTube rolled out audio ads. Learn more about the latest updates in the industry roundup below! Social Media Instagram...
