June Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Throughout June, Spotify began testing interactive podcast ads, Instagram expanded commerce access to business and creator accounts, respectively, while TikTok released a new brand and platform for marketers on the app. Learn more about the latest updates in the...
Essential WordPress Plugins to Install on your Site Now
WordPress plugins are extremely helpful and useful when creating a website or blog for your business. They add functionality to your site that helps the pages rank higher on search engines, engages visitors, and even boosts conversion rates. While there are thousands...
Your Brand’s Complete Guide to TikTok
As the international app sensation TikTok continues to soar with over 800 million active users worldwide, businesses with an audience on the platform are engaging directly with their target markets in new and exciting ways. Whether brands choose an organic approach,...
The Importance of Landing Pages
Having the power to discover new products and services at the palm of your hand has driven brands to reach consumers by implementing various digital efforts. These efforts include SEO, content marketing, digital advertising, and much more. While all of these tactics...
April Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Throughout April, Instagram and Twitter focused on launching new content features for creators, rolling out updates to IGTV and a calendar full of weekday Tweet prompts, respectively, while Facebook released a timely, interactive COVID-19 map on the platform. Learn...
How Brands are Working to Become More Sustainable
In honor of the 50th anniversary of Earth Day, we are reflecting on how brands are taking the lead to create a more sustainable future. While continuing to give consumers what they want, companies of all industries are becoming more eco-conscious. Learn more about the...
![The Importance of Having Flexibility in your Marketing Strategy [FREE EBOOK]](https://lotus823.com/wp-content/uploads/2020/04/Strategy-400x250.png)
The Importance of Having Flexibility in your Marketing Strategy [FREE EBOOK]
Having an integrated marketing strategy in place allows you to stay organized and plan for the future. Many brands build out their strategies up to a year in advance to ensure marketing goals are met. The spread of COVID-19 reminds us of the importance of being able...
