“One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.” – Simon Mainwaring The social community that started out as...
Those of us tuned into DiGiorno’s Twitter feed during NBC’s live showing of The Sound of Music were treated to a slice of social media bliss. DiGiorno’s sardonic, accusatory, and...
FACT: “every day people Pin about 1.5 million places, and there are more than 750 million Pins of these destinations on Pinterest.” (Oh, How Pinteresting). On November 20, Pinterest introduced their...
Marketing plans are often tailored to each business’s needs and unique characteristics. Foursquare is a location-based social marketing tool that is a must for brick and mortar operations. The livelihood...
Trade show marketing and live-event support is an important service provided by integrated marketing agencies like lotus823. Providing onsite event marketing support not only contributes to the overall success of...
Food preferences aside (I love t-bell), we can all agree on one thing about Taco Bell: they own social media. Let’s look at how they are achieving social bliss with...
Pinterest, the language of pop pins and pleasant pictures, is an amazing tool if you use it the right way, and most companies don’t. Why, you may ask? It develops...
Modern integrated marketing solutions are heavily reliant on social media. To ignore social media is to reject the future, and if your company doesn’t evolve, it dies. The problem is...
In the integrated marketing world, social media plays a pivotal role in delivering a brand’s message as well as generating customer and fan interaction. Let’s look at a few examples...
RCA selects integrated marketing company, lotus823, to provide social media marketing for the brand’s Facebook, Twitter, Pinterest, Instagram, LinkedIn and Google+ accounts lotus823, an integrated marketing agency with offices in...