“One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.” – Simon Mainwaring The social community that started out as...
DiGiorno’s Twitter Feed Showcases Brilliant Social Media Marketing
Those of us tuned into DiGiorno’s Twitter feed during NBC’s live showing of The Sound of Music were treated to a slice of social media bliss. DiGiorno’s sardonic, accusatory, and...
How-To Use Pinterest Place Pins for Geo-Targeted Social Media Marketing Campaigns
FACT: “every day people Pin about 1.5 million places, and there are more than 750 million Pins of these destinations on Pinterest.” (Oh, How Pinteresting). On November 20, Pinterest introduced their...
Location-Based Marketing: Getting Physical with Foursquare
Marketing plans are often tailored to each business’s needs and unique characteristics. Foursquare is a location-based social marketing tool that is a must for brick and mortar operations. The livelihood...
Integrated Marketing…To-Go
Trade show marketing and live-event support is an important service provided by integrated marketing agencies like lotus823. Providing onsite event marketing support not only contributes to the overall success of...
Taco Bell: Serving Up the Spiciest Social Media Marketing This Side of the Rio Grande
Food preferences aside (I love t-bell), we can all agree on one thing about Taco Bell: they own social media. Let’s look at how they are achieving social bliss with...
3 Tips For Developing a Pinterest Marketing Strategy
Pinterest, the language of pop pins and pleasant pictures, is an amazing tool if you use it the right way, and most companies don’t. Why, you may ask? It develops...
3 Steps to Interesting Social Media Marketing with lotus823
Modern integrated marketing solutions are heavily reliant on social media. To ignore social media is to reject the future, and if your company doesn’t evolve, it dies. The problem is...
Social Media Marketing Beyond Likes and Retweets
In the integrated marketing world, social media plays a pivotal role in delivering a brand’s message as well as generating customer and fan interaction. Let’s look at a few examples...
Integrated Marketing Company, lotus823, to Implement Social Media Marketing Techniques for RCA
RCA selects integrated marketing company, lotus823, to provide social media marketing for the brand’s Facebook, Twitter, Pinterest, Instagram, LinkedIn and Google+ accounts lotus823, an integrated marketing agency with offices in...