Inside Social Media Marketing World: Days 1 and 2
The world’s largest social media marketing conference kicked off on March 26 this year in San Diego, CA. Social Media Marketing World 2014 is hosted by the popular blog, Social...
How WhatsApp is Changing the Social Media Marketing Game
If your marketing strategy is a one-way street, you might want to revisit the drawing board before setting another campaign to go live. It’s time to make room for another...
Nerd Confessions: Instagram Is My Drug of Choice
If you spent an afternoon at lotus823, there are a few comments directed towards me that you will most likely hear: 1. “Christine can you put on some upbeat music?”...
Best Practices to Achieving Instagram Branding Success
"Life is not measured by how many breaths we take, but by the moments that take our breath away." There’s no denying it. People like visuals. They’re quick, to the...
New Year, New You: The Perfect Content Marketing Opportunity
Have you ever wondered why brands use New Year’s as a time to strongly market themselves or their products? It’s because there’s a huge window of opportunity to promote their...
Social Media Networks and The Craze of Private Messaging
“It’s not about spamming everyone you know. It’s about sharing a moment with your friends.” – Kevin Systrom, Founder & Chief Executive of Instagram As we’ve come to learn over...
Five Tools Every Social Media Marketing Specialist Needs To Use
One of the most unique aspects of working at a digital marketing agency is being on top of EVERYTHING that is happening on the web and social spaces. There are...
How to Claim Your Vine Vanity URL on the Web
The addictive 6-second looping-video app, Vine, is letting its users become a little more personal. On Friday December 20, Vine allowed for all verified Twitter accounts to create a vanity...
Instafame on Instagram
As most people know, social media is a great way to spread the word about your brand. Whether that brand is your business, your product or yourself, personal engagement is...
The True Value of Instagram Ads for Social Media Marketing
It’s been a little over a month since we all came across the first Instagram Ad in our feeds. Perhaps it’s too soon to acquire the true ROI and value...
