There’s a distinct difference between advertising and marketing – more specifically content marketing. We know that ‘content is king’ and ‘engagement is everything,’ but talking with your audience and not...
Social Media + Pop Culture – A Total #Win or #Fail?
Have you ever come across a brand talking about some random national holiday that you never heard of? How about a brand jumping on the bandwagon of a cultural trend?...
Snapchat Update Creates Better Customer Service Opportunity for Brands
Recently, Snapchat updated its platform with a fresh new look and advanced messaging features. Now available to all iOS and Android users, the newly updated app now allows users to...
3 Reasons to Get Social with Twitter Chats
Is your company getting the most out of Twitter? The online social channel allowing for 140 characters per post can become the reason your brand is seen as a thought...
A Content Marketing Duel: Taco Bell vs. McDonald’s
All aboard the breakfast train! As you may know, breakfast is the most important meal of the day and on March 27, Taco Bell has officially launched their own breakfast...
PR and Digital Marketing Monthly Roundup – April 2014
In the month of April, we traveled to California, New York, Chicago and even had someone join us from Florida. Why all the traveling you ask? To bring you all...
The Takeaways From #WOMMnext Day 2
The Word of Mouth Marketing Association’s (WOMMA) WOMMnext Conference is in full swing! We just got out of Day 2 and everyone learned a lot. If you want to know...
But First… Let Me Take a Selfie: How to Leverage the Selfie Sensation For Your Brand
Admit it, whether you were lying in bed with your dog or out at the bar with friends, you have snapped a selfie at least once in your life. It’s...
Seeking Social Media Insights (Forget Likes for a Minute)
Gary Vaynerchuk, a social media marketing brand consultant, spoke out against shameless sales pitches on social channels at the Ad Age Digital Conference earlier this week. Ask yourself, how frequently...
The Buzz From #SMMW14: Day 3
The world’s largest social media marketing conference has wrapped up, but it doesn’t mean that the buzz surrounding it is over. We already covered the first two days of Social...