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December Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News

by lotus823 Staff

December 28, 2018

With 2018 coming to a close, social media projections for 2019 only continue to illustrate the growing role of social channels. While YouTube aims to create a more genuine experience...

Integrated Marketing Monthly Roundup

November Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News

by lotus823 Staff

November 30, 2018

As 2018 begins to wind down, November showed no signs of slowing down for digital marketing! Facebook and YouTube each began to roll out new features to benefit users on...

Marketing

The Rise and Fall of Snapchat

by lotus823 Staff

March 12, 2018

From Kylie Jenner’s tweet causing a major drop in stocks, to large employee layoffs meant to “streamline and unify” the engineering team, Snapchat finds itself in the tangles of a...

Public Relations

November Digital Marketing Roundup

by lotus823 Staff

December 1, 2016

“It’s the most wonderful time of the year…” Hello, December! The last month of the year is upon us and it is sure to be a busy one. Before we...

Marketing Case Studies: Celebrity Endorsements Gone Wrong

Content Marketing

When It Makes Sense for Your Brand to Join a Social Media Trend

by lotus823 Staff

March 25, 2016

In today’s social media-centric world, it is tempting when a hot topic goes viral to join the conversation, leveraging this massive flow of traffic. It’s only natural for marketers to...

Facebook

2015 in Review: Social Media’s Biggest Moments

by lotus823 Staff

January 7, 2016

In the world of social media things move at lightning speed. New networks spring up over night and old favorites can vanish in the blink of an eye (RIP MySpace)....

Social Media

Taco Bell is Dominating Content Marketing

by lotus823 Staff

July 29, 2015

In a follow up to a post I wrote nearly two years ago, we’ll dig deeper into Taco Bell’s overall content marketing and media strategy, and how it evolved from...

Branding

Summer at the Jersey Shore with lotus823 – Digital Marketing Roundup

by lotus823 Staff

June 29, 2015

Hello and happy summer! The pleasant weather isn’t the only thing we’ve been excited about. Here at lotus823 we’ve been collaborating through some hands-on team building, looking at how brands...

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