social media marketing Archives | Page 2 of 7

The Core Four: Top Social Media Platforms for Influencer Marketing

by lotus823 Staff

October 4, 2019

As a component of most brand strategies, any modern-day marketing mogul understands the value of influencer marketing. In fact, 2019 reports indicate that 92% of people believe influencer marketing to...

Integrated Marketing Monthly Roundup

September Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News

by lotus823 Staff

September 27, 2019

Social Media Private Instagram Posts and Stories Can be Shared Publicly Using Just a Web Browser Attention Instagram users, if you’re concerned about privacy, this news is for you. While...

Social Media

Nurturing Authenticity on Social Media

by lotus823 Staff

September 20, 2019

When meeting with a prospect recently, we were discussing the struggle to garner authentic conversations around brands on social media. Consumers are constantly looking to others for recommendations, reviews, and...

Digital Marketing

Marketing Automation 101: Tips and Best Practices

by lotus823 Staff

July 25, 2019

Marketing automation is a powerful way of ensuring your messaging reaches the right people at the right time, in turn helping your business to save time and improve results. In...

Social Media Marketing

The Brands that are Winning Social Media

by lotus823 Staff

June 10, 2019

We’ve discussed best practices for social media marketing and advertising. However, how often do businesses actually follow these practices? We are going to take a look at some of the brands...

Integrated Marketing Monthly Roundup

May Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News

by lotus823 Staff

May 30, 2019

Last month, social media made a lot of contributions toward a healthier space for account holders and the trend continued this month as YouTube announced plans to change the way...

Social Media Marketing

The Best Practices to Build Trust on Social Media

by lotus823 Staff

May 16, 2019

The rise of social media has presented new opportunities and challenges for businesses. Utilizing these platforms to connect with consumers to spread the word about your brand has been known...

Social Media Marketing

Social Media 101 for Global Brands

by lotus823 Staff

April 19, 2019

There are a lot of tips and tricks to consider when your business is diving into social media marketing, such as “which hashtags should I use?” or “does this picture...

Best Practices

Social Media Advertising Best Practices: Twitter

by lotus823 Staff

April 12, 2019

With a list of growing opportunities for businesses that are active on social media, it should be no surprise that advertising has infiltrated these platforms with full force. We’ve previously...

Integrated Marketing Monthly Roundup

February Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News

by lotus823 Staff

February 27, 2019

With the first two months of the new year now behind us, social media platforms are maintaining dominance and relevancy in 2019, with many new features underway. This month, LinkedIn...

social media marketing

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