Eatontown, NJ – May 7, 2018 – lotus823, an award-winning integrated marketing communications agency, is proud to announce its recent honorable mention in Ragan’s 2017 PR Daily Awards and Platinum Award in the Hermes Creative Awards program. The honorable mention was for a digital campaign created on behalf of headphones giant and client Audio-Technica in the Contest or Giveaway category.
In fall 2017, Audio-Technica (A-T) looked to its agency partner, lotus823, to create a social media launch plan for the company’s new special edition M50xRD headphones, which were to debut at the 2017 Audio Engineering Society (AES) Show in New York City. With Facebook being A-T USA’s strongest social media channel, lotus823 created a giveaway to coincide with the launch of the product; one lucky winner would be chosen at random to receive the headphones overnight, making them the first in the country to get their hands (and ears) on them. The giveaway post exceeded expectations with exceptional performance that saw lasting success for the remainder of the month.
“Being recognized for the quality of our work, the strategies that we love creating, and the success of a campaign – especially one with a long-held client partner – is extremely rewarding for our team,” said David Hernandez, Co-founder and Managing Partner at lotus823. “We are honored by our most recent recognition from Ragan, one of the most prestigious award organizations in the industry, and we look forward to continuing exceeding our clients’ expectations with award-winning campaigns.”
This is the second time lotus823 has been recognized in Ragan’s PR Daily Awards program. The agency has also received other awards from Ragan, including PR Daily’s PR & Social Media Awards and PR Daily’s Media Relations Awards.
Earlier this year, lotus823 also earned its second consecutive gold in the AVA Digital Awards, also for the A-T Facebook giveaway campaign. The AVA Digital Awards is an international competition that recognizes excellence by creative professionals in the planning, design, and production of digital projects, ranging from digital engagement campaigns to audio-visual production, website development, social media, and mobile marketing.
For more information about louts823 and to read case studies from other award-winning campaigns, please visit the newly designed and revamped www.lotus823.com.
lotus823 is an award-winning, integrated marketing communications agency offering a dedicated range of services that help increase brand visibility through content marketing, paid search, Amazon marketing, influencer services, digital advertising, public relations, Hispanic marketing and more. Built on its dedication to being a trusted partner for clients and their constituencies, the agency was established in 2010 to fill the void for a results-driven, cross-platform boutique firm. Specializing in the home, lifestyle and tech industries, lotus823 utilizes a holistic approach in providing actionable, proven strategies that yield measurable results for the consumer and B2B space. For more information, please visit https://lotus823.com/.
Senior Account Manager, lotus823