January 2021: Industry News
The start of 2021 saw many newly launched features across various social media platforms. YouTube tested out a shopping feature, Facebook redesigned its “Pages” layout, TikTok announced a new “creator...
Instagram Reels: Your Guide to Instagram’s Latest Feature
As one of the most-used social media platforms for over a decade (with an estimated 1 billion active users), Instagram remains one of the most effective tools for digital marketers...
Integrated Marketing Monthly Roundup
June Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Throughout June, Spotify began testing interactive podcast ads, Instagram expanded commerce access to business and creator accounts, respectively, while TikTok released a new brand and platform for marketers on the...
Case Study Spotlight: Zavor
Through our integrated marketing approach, our team has delivered measurable results and increased market share for a number of the clients in the housewares industry. With activities including public relations,...
Integrated Marketing Monthly Roundup
May Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Throughout May, Twitter and Instagram focused on testing new platform features, rolling out a ‘Who Can Reply’ setting and an option to pin desired comments to the top of posts,...
Integrated Marketing Monthly Roundup
April Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Throughout April, Instagram and Twitter focused on launching new content features for creators, rolling out updates to IGTV and a calendar full of weekday Tweet prompts, respectively, while Facebook released...
Integrated Marketing Monthly Roundup
March Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Throughout March, we have seen brands and businesses adapt to recent coronavirus restrictions. With people using technology now more than ever, social media platforms launched creative new features to help...
Case Study Spotlight: The Fulham Group
Over the years, we have worked with dozens of housewares brands in developing strategic plans designed to help them flourish. Learn how we helped The Fulham Group, a fast-growing home...
Integrated Marketing Monthly Roundup
February Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Throughout February, Snapchat and TikTok worked on launching new app features, rolling out a “swipe up to call” ad option and implementing shopping links in videos, respectively, while Pinterest introduced...
Integrated Marketing Monthly Roundup
January Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
Throughout January, we have seen newly-launched features across all social media platforms. Learn more about the latest updates in the industry below! Social Media Instagram Addresses Questions on Algorithm, Comment...
