As October marks the beginning of Q4 and the busiest time of the year for most companies, social media and digital marketing efforts are just as active across a variety...
Integrated Marketing Monthly Roundup
September Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News
With September being back to school season, for social media it meant back to business! And for Instagram and Snapchat, the month was especially busy, with both platforms introducing ecommerce...
The Importance of Professional Social Profiles
From sharing adorable dog pictures on Facebook to posting for a friend’s birthday on Instagram, it seems as though everyone uses at least one form of social media to mark...
Paid & Organic Influencers: Pros, Cons, & Everything in Between
Last month in our post, “Why Every Brand Needs Influencer Marketing: Types of Influencers and How to Measure Value,” we identified the different types of influencers and what each can...
Integrated Marketing Monthly Roundup
June Industry News Roundup
The first month of summer brought along some blockbuster deals and interesting new releases in the realm of digital marketing, social media, and business in general. In case you’ve missed...
Social Media Personas | Reality vs. Online Identities
In recent years, social media has impacted the way in which users communicate with their friends, family, colleagues, as well as how they communicate with people they have never met...
March Digital Marketing News Roundup
Spring has finally arrived and it was a jam-packed month here at lotus823! As the outside world was in full bloom our team was sharing tips for how you can...
Photography 101 for Social Media Marketers
“A picture is worth a thousand words.” We’ve all heard this iconic idiom, but it really rings true for those of us that work in social media. When you only...
5 Tips for Integrating Social Media Into Your Marketing Campaign
As my colleague and good friend Katie mentioned in a recent blog, social media plays a vital role in impactful marketing campaigns. If you’re just starting out on the social...
Social Media Influencers We Love
At lotus823, social media isn’t just a job – it’s a lifestyle. Social media has bridged the gap between the A-list folks and the every day people (us). It has...