When looking for a new product or service, consumers typically turn to a trusted search engine like Google or Bing. In fact, in just one day, it is estimated that Google receives over 5.6 billion searches. With an immense amount of competition, it’s vital for brands to optimize their website, including their content with up-to-date…
There are many different steps digital marketers can take to create a website that drives browsers to perform an action. Whether it is inquiring about a service, completing a web form, making a purchase, or subscribing to an email newsletter, a visit to a brand’s website can be converted to an action or goal. To…
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WordPress plugins are extremely helpful and useful when creating a website or blog for your business. They add functionality to your site that helps the pages rank higher on search engines, engages visitors, and even boosts conversion rates. While there are thousands of plugins available, we’ve narrowed down the top plugins that are most helpful…
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Search Engine Optimization (SEO) is one of the many marketing terms thrown around regularly as a “need-to-have” for your website, but what is it really? Why is it so necessary? And where did it come from? To answer those questions we need to take a look at the big picture and go back almost 30 years….
Public Relations and SEO are two very different practices with very different methods and tactics, but when used together will deliver results that can’t be beat. On the surface, public relations and SEO are very different. PR’s are hustlers, wordsmiths, and master communicators. SEO’s are technicians, tinkerers, and problem solvers. In the past, I’ve written…
Search Engine Optimization (SEO) is overall a basic concept. It’s the act of ensuring that your web properties can be found by search engines, such as Google. But that’s just the tip of the iceberg. Once you delve deeper past that basic concept, you then have ranking factors, Google updates, coding speak, content debates and…
Before becoming an SEO specialist, I remember getting so excited for Christmas every year because that’s when Santa Claus would come to visit. I also remember the disappointment I felt upon learning that the jolly guy from the North Pole was nothing more than a myth. When I was first starting out in search engine…
As an integrated marketing agency, lotus823 stays on top of all of the latest trends in the world of search engine optimization and pretty much everything Google does. One recent Google update that is making waves at our digital marketing agency is the rapidly increasing (not provided) statistic in Google Analytics data. This means that…
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You’ve heard it before: Teamwork helps productivity, and productivity is the bottom line when things just have to get done. In the integrated marketing space, there’s always a list 15 miles long of priority items to accomplish. When you hit the wall of juggling tasks, there is nothing better than having a team to lean…
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There is so much to learn as a college student and intern. I would never knock my school or the education I received, but if it weren’t for my internship at lotus823, I would be graduating with a semi blindfold when it comes to certain marketing skills. Search Engine Optimization (SEO) is a phrase I…
Read On from An Unexpected Lesson At My PR Internship: Search Engine Optimization
Alesis engages lotus823 for strategic search engine optimization and PR consulting. Integrated PR Consulting and SEO Services Begin SEM firm lotus823 has been selected to provide search engine optimization and PR consulting services to Alesis, the world’s leading manufacturer of professional audio recording equipment and studio electronics. Providing a wide range of advanced and affordable…
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Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
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Unlocking Marketing Opportunities at CES 2025
November 25, 2024
The Consumer Electronics Show (CES) has long been the premier global stage for showcasing innovation in technology and consumer products. With CES 2025 just around the corner, it’s time for brands, marketers, and innovators to strategize how to make the most of this unparalleled platform. Whether you’re a startup looking for exposure or a seasoned...
Why Selling to Major Retailers Could Transform Your Business
November 20, 2024
Are you a manufacturer looking to boost your sales and expand your market presence? Partnering with major retailers might just be the strategy you need to achieve these objectives. Here are seven compelling reasons why this approach can elevate your business. 1. Amplified Brand Visibility When you partner with major retailers, your products are exposed...
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