Integrated Marketing Monthly Roundup
Happy September! That’s right, it’s September. We can’t believe it either. These past couple of months have certainly flown by, which must mean we’ve been pretty busy. We’re sure you’ve...
A British Invasion: Learning the PR ropes at lotus823
We had the pleasure of welcoming Emma Rawson, a business student from the UK, into our New Jersey office for a week. We asked her to guest blog her experience...
SEO 101 for PR Pros: Understanding the Impact of Your Media Results
While I certainly love to sing the importance of an integrated marketing strategy from the mountaintops, I still know plenty of traditional PR folks who react to mentions of “SEO”...
lotus823 Claims a Pyramid Award and Honorable Mention at This Year’s PRSA Pyramid Awards
It’s that time of year again! While summertime oftentimes is synonymous with lackadaisical days, many PR professionals may not feel the slower pace that is the quintessential summer for many...
The FIFA Scandal: How Brands Put a PR Crisis Plan in Motion
On June 2, former-president of FIFA, Sepp Blatter, resigned after the indictment of other high-ranking FIFA officials last week. The corruption scandal created a large amount of buzz around FIFA...
Digital Marketing News: Social Media Spotlight
Hello and happy June fellow marketers! During the month of May we decided to shine the spotlight on the ever-evolving landscape of social media. We love the conversations and insights...
5 Ways Social Media Changed the PR Landscape
The ways in which we are exposed to content and how we engage with brands has evolved over the course of history. Gone are the days where PR pros solely...
lotus823 March 2015 Blog Round Up
Each year March marks the beginning of the spring season… on the calendar at least. We still saw snow here in Jersey – which isn’t a first for our crazy...
Public Relations and SEO: Perfect Together
Public Relations and SEO are two very different practices with very different methods and tactics, but when used together will deliver results that can’t be beat. On the surface, public...
Tips for Success: Add Influencer Marketing To Your Next PR Strategy
Influencer marketing, or aligning with influential people to generate brand awareness, can be a valuable tactic if leveraged properly. While the term can imply a number of practices, there are...