Integrated Marketing Monthly Roundup
April Digital Marketing News Roundup
“You can’t really know where you are going until you know where you have been.” – Maya Angelou. For the month of April, our team took a look at the...
Is PR Dead? Our Team Investigates
Ok, don’t freak out. PR isn’t dead (we have the awards to prove it), but a strict media-relations strategy is not as effective as it once was. Relying solely on...
March Digital Marketing News Roundup
Spring has finally arrived and it was a jam-packed month here at lotus823! As the outside world was in full bloom our team was sharing tips for how you can...
Why You Need an Integrated Marketing Strategy
Looking to boost awareness for your brand, but not sure where to begin? Do you need a public relations strategy? Do you need to start utilizing social media? Guess what...
February Digital Marketing Roundup
Love is in the air at lotus823! Or is that just the smell of fresh brewed coffee? It’s hard to tell. As we ventured through this month of love, our...
The Passion Behind the Public Relations Team at lotus823
February, the month most commonly associated with l-o-v-e, is amongst us. With Valentine’s Day marketing campaigns and gift guides having surrounded us for the past month, I can’t help but...
Merry Pitch-mas: Mistakes to Avoid While Holiday Gift Guide Pitching
The holidays are a wonderful time of year – filled with family, presents, caroling… and brands scraping to get their products included in the many holiday gift guides. There is...
Pitch Perfect: The Do’s and Don’ts of Writing a PR Pitch
With the wildly unpredictable and fast paced nature of the news, attempting to capture the media’s attention can certainly feel like a brutal round of The Hunger Games. Alas, media...
#TBT: lotus823 Executives’ CES Adventures
The annual global consumer electronics and technology tradeshow, CES, is an exciting time for businesses, marketers, and tech enthusiasts alike! A buzzing sea of excitement, the tradeshow floor is filled...
Tips for Success: 4 Questions to Start off your Brand Ambassador Program
We see it everyday – actors, musicians, experts, and even dogs talking (or barking) up a storm about a brand that they love. If you didn’t already know, these are...
