Lotus823 February Blog Round Up
Here in New Jersey, February 2015 was on the coldest months on record, with February 24 being one of the coldest days ever recorded in the state (Woolpack, in Northwestern...
The Top PR Strategies for Local Businesses
When it comes to generating buzz, many small businesses wonder how they can compete with the larger players in their space. They worry how they can get their name recognized...
PR 101: Tricks of the Trade You Don’t Learn in School
I’ve said it once and I’ll say it again: for the most part, the things I do on a daily basis as a public relations professional I was never taught...
What Exactly Is Integrated Marketing?
With the business industry changing regularly, clients are in need of connecting with agencies that are able to adapt to changes and can integrate all available services. Being an integrated...
September’s Digital Marketing Roundup
Can you believe it’s already October? We can’t! Lets take a quick look back on September’s digital marketing blogs.... Read On from September’s Digital Marketing Roundup
Need Some Inspiration? Top TED Talks for Marketers and PR Pros
Have you hit a creative block? Or maybe just need some inspiration to help get you through your day? TED Talks often help me when I’m facing a challenge, be...
Integrated Marketing Monthly Roundup
PR and Digital Marketing Roundup – August 2014
Summer has come to an end but the content never stops. Check out our PR and digital marketing news, tips and advice from August 2014.... Read On from PR and...
PR Strategies That Work for B2B and B2C Clients
As a public relations and content marketing agency, we develop strategies for both B2C (business to consumer) and B2B (business to business) brands with a wide range of products and...
On-Site Support: How To Rock A Trade Show
Throughout the past year, I’ve had the opportunity to work directly with clients both off-site and on. In the office I am working daily to maintain accounts through monitoring for...
Move Over July, It’s Christmas In August
It’s usually true that the early bird gets the worm. At lotus823, we concur with this saying, especially when we start to think about holiday gift guide pitching. If you’ve...
