Throughout September, LinkedIn implemented its own ‘Stories’ feature, TikTok is here to stay (for now), expanding advertising options with its new marketing partner program, and Twitter launched their ‘Holiday Hub’ to aid marketers during Q4. Learn more about the latest updates in the industry roundup below!
Social Media
TikTok Widens Ad Options with New Marketing Partner Program
Similar to other social networking platforms, TikTok is supporting their advertisers by offering a Marketing Partner Program. All of TikTok’s appointed partners in the program have proven expertise in a variety of advertising services, including campaign management, creative development, branded effects, and measurement. In order to entice more marketers to the platform, TikTok continues to develop new features for its users.
Facebook Limits How Many Ads Pages Can Run
To demonstrate better ROI and encourage further investment, Facebook now outlines new regulations for its limitations on how many ads businesses can run at once. The ad limit is determined based on the amount of ad dollars spent during a Page’s highest investing month. Page owners will be able to see when their ad limit will go into effect within Ads Manager.
LinkedIn Introduces Stories and a Redesign to Create a Friendlier Platform
The go-to social network for professionals is following suit with the global rollout of LinkedIn Stories. LinkedIn’s changes are aimed at attracting and keeping users engaged on the platform. The move toward remote work has led to humanizing work culture, and LinkedIn Stories offers individual users and Page Admins a chance to embrace their authentic personal brand.
Twitter Launches ‘Holiday Hub’ to Help Marketers Prepare for the Holiday Season
With the holidays just weeks away, Twitter has launched a new ‘Holiday Hub‘ mini-site, with links to a range of case studies, Twitter’s ad tools, insights on holiday usage, and more. The retail landscape is bound to be different this year, with more consumers shopping primarily through ecommerce. Twitter’s assortment of resources and guides have been developed to help marketers obtain maximum results this unique holiday season.
Industry News
Custom Audiences Now Available for Google Ads Campaigns
Marketers can now set up new custom audiences in Google Ads for Display, Discovery, Gmail and YouTube campaigns. To align with marketing goals and bidding strategies, custom audiences target for reach, consideration, or performance. Google Ads’ latest expansion is designed to automatically reach the right audience based on the data you provide.