February was an interesting month in marketing, with Super Bowl campaigns looking different than previous years and social media updates that took us by surprise. LinkedIn began developing their Freelance Marketplace, TikTok implemented new methods to help stop the spread of misinformation, Pinterest announced a major revenue increase from shopping ads, and Instagram made it…
Read On from February 2021 Highlights: Important Industry News of the Month
As April kicked off Q2, there were pivotal changes in social media to make the platforms healthier outlets and reduce the anxiety that many users feel as a result of the various channels and content seen daily. Instagram revealed a future update that may hide the number of likes a post receives while Twitter articulated…
As Q1 came to a close this month, news within the industry continued to flourish. In March, LinkedIn launched several new features for audience targeting, and Twitter announced its plans to incorporate a “Subscribe to Conversation” button in the near future. Amazon has yet again set out to dominate the retail realm, this time through…
As 2018 begins to wind down, November showed no signs of slowing down for digital marketing! Facebook and YouTube each began to roll out new features to benefit users on a day-to-day basis, and more importantly, keep them happy while using the platforms. LinkedIn reported to be testing ways to connect with a younger demographic,…
From sharing adorable dog pictures on Facebook to posting for a friend’s birthday on Instagram, it seems as though everyone uses at least one form of social media to mark life’s important moments. With privacy settings, it’s simple to keep these posts from reaching anyone outside of your select friend group. Some people even go…
Summer is in the air and a new generation of marketers is about to enter the real world! Throughout May our team shared valuable insights and tips to help the Class of 2016 get started on the right foot. Let’s get started! lotus823’s Christine Rochelle Inducted into Jersey’s Best Marketing and Communications Professionals under 40…
When conducting research on new and prospective clients, it’s crucial to strategize the best approach for gathering valuable insight. These types of details are critical in developing a strong plan for the client. Some information that lotus823 looks to includes is the company’s social media channels, its past media results, and what its competitors are…
A place to connect with more than 300 million members, LinkedIn is the world’s largest professional social network and last Tuesday morning, they took a big step in boosting their social media marketing skills on their resume. As with all my social media, I hop on in the morning and give each network a scan to…
Read On from Marketing Yourself with LinkedIn’s Mobile Update
Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
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Unlocking Marketing Opportunities at CES 2025
November 25, 2024
The Consumer Electronics Show (CES) has long been the premier global stage for showcasing innovation in technology and consumer products. With CES 2025 just around the corner, it’s time for brands, marketers, and innovators to strategize how to make the most of this unparalleled platform. Whether you’re a startup looking for exposure or a seasoned...
Why Selling to Major Retailers Could Transform Your Business
November 20, 2024
Are you a manufacturer looking to boost your sales and expand your market presence? Partnering with major retailers might just be the strategy you need to achieve these objectives. Here are seven compelling reasons why this approach can elevate your business. 1. Amplified Brand Visibility When you partner with major retailers, your products are exposed...
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