The Best Foods To Fuel Your Integrated Marketing Strategies
As I’ve written about again and again, us loti love food here at our integrated marketing headquarters. As for me, I love all the worst best foods: grilled cheese and...
Streamline Your Integrated Marketing Strategy
Integrated marketing is about adapting to change. If you’ve been at the same position in your office for a little while now, chances are you’re beginning to feel complacent. If your...
Time after Time: Déjà vu in the Integrated Market
We’ve all had it before. It’s a sense that we’ve been here before, that we’ve said these things to these people, but we know in our hearts that this moment...
Celebrity Branding and What it Can Teach Us
Confession: I love celebrities. I read People.com daily and I am obsessed with being “in the know.” Having recently joined the lotus823 integrated marketing agency, I quickly made it apparent...
#ThrowbackThursday: Getting Back to Basics in the “Digital Age”
“The history of communication is mankind’s search for ways to improve upon shouting.” (via http://wronghands1.wordpress.com/2013/03/31/vintage-social-networking/) The smoke signal is one of the world’s oldest forms of communication and yet, in...
Integrating Influencer Engagement Into Your Marketing Strategy
“How can I get more Facebook likes and Twitter followers?” Often I wonder if social media strategists like myself wince a little every time they’re asked that question. It’s a...
lotus823 Infographic: The Many Colors of an Integrated Marketing Team
What does your favorite color say about your personal brand? Do people gravitate towards brands they personally identify with? Articles recently published in Fast Company and Entrepreneur examine the science...
Communicating Effectively: Wise Words From Our Integrated Marketing Agency
The key to a successful marketing campaign is communication. Integrated marketing is a conversation between company and customer, where proper branding speaks clearly about a product’s worth. Like so many...
An Integrated Marketing Agency’s Round-Up of Bookmarked Links
Being a communications professional is a lot of fun. No day is the same, and the opportunities to grow and learn both professionally and personally are endless. And one thing’s...
The Sass Monster’s Guide to Turning Around a Bad Day
Some time ago the term “sass monster” came to be a part of this integrated marketing agency’s vocabulary. And, it was invented to describe me. Why? Because, sometimes I’m simply...
