As an integrated marketing agency, lotus823 stays on top of all of the latest trends in the world of search engine optimization and pretty much everything Google does. One recent Google update that is making waves at our digital marketing agency is the rapidly increasing (not provided) statistic in Google Analytics data. This means that…
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Social media has refined itself in its tenure as a modern powerhouse, a lynchpin almost, in modern advertising. A business that does not incorporate social media is laughable in this day and age. But, since everyone is a player, there’s more to it than the basics we’ve grown accustomed to. In integrated marketing, it’s important…
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As an integrated marketing agency we communicate with various audiences including clients, media, and customers. Although each of them is different and has varying needs, one common thread is woven through all of them – the need to build and nurture relationships. According to Jeff Haden, writer of the Owner’s Manual column for Inc., “Real…
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My desk often sparks conversation. One may surmise I’m five years old or claim I’m the office kleptomaniac or I’m a hoarder (oh hey, two-year-old notebooks). According to Entrepreneur, the way you organize and decorate reveals a “surprising” amount of information about who you are. Inspired by the many knick-knacks that surround me at my…
Read On from I’m Not Neurotic I Just Work in Integrated Marketing
At lotus823, we are the needle and thread to creating a seamless experience for client and customer. As a fully integrated marketing agency, making sure that there is uniform information across all media is extremely important. Social media platforms are ever changing, syncing with some (and not others) and competing with one another. It’s important…
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Confession: I love celebrities. I read People.com daily and I am obsessed with being “in the know.” Having recently joined the lotus823 integrated marketing agency, I quickly made it apparent to all of my fellow loti that I love celebrity gossip and can talk about it for hours. Personally, I like to think that my…
What does your favorite color say about your personal brand? Do people gravitate towards brands they personally identify with? Articles recently published in Fast Company and Entrepreneur examine the science behind why brands choose certain colors. Even if Facebook is blue only because The Zuck is red-green color blind, these articles examine several amazing reasons…
Read On from lotus823 Infographic: The Many Colors of an Integrated Marketing Team
The key to a successful marketing campaign is communication. Integrated marketing is a conversation between company and customer, where proper branding speaks clearly about a product’s worth. Like so many other aspects of marketing, communications skills between people in your office float all the way to the top of your company’s projects. That is to…
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LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
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May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
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Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
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