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Why You Need a Strong Presence on Amazon

Why You Need a Strong Amazon Marketing Strategy

by Samantha Lins

July 5, 2019

The numbers don’t lie: Amazon has 310 million active users, with 197 million people shopping the e-commerce behemoth monthly. With 1-2-day delivery times and the convenience of one-click purchasing, consumers...

Integrated Marketing Monthly Roundup

April Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News

by lotus823 Staff

April 30, 2019

As April kicked off Q2, there were pivotal changes in social media to make the platforms healthier outlets and reduce the anxiety that many users feel as a result of...

Amazon Marketing

Amazon’s Retail Takeover Through Private Labels

by lotus823 Staff

January 25, 2019

With over 80 private label brands exclusive to Amazon, the e-commerce giant continues to dominate the online retail sphere. Amazon’s private label offerings had a humble beginning with USB cables...

Integrated Marketing Monthly Roundup

December Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News

by lotus823 Staff

December 28, 2018

With 2018 coming to a close, social media projections for 2019 only continue to illustrate the growing role of social channels. While YouTube aims to create a more genuine experience...

Amazon Marketing

Forget Santa, Amazon is Coming to Town

by lotus823 Staff

December 14, 2018

With the holiday season in full swing, the chaotic crowds rushing around town to pick up that perfect gift can often throw some shoppers into a panic. However, now more...

Digital Marketing

The Seller’s Guide to Amazon Acronyms and Other Jargon

by Samantha Lins

July 26, 2018

Recently, I was in a meeting discussing a new client’s marketing strategy where I asked the question, “Are they planning to go the FBA or FBM route?” In response, I...

Social Media Marketing

Amazon Spark: What Brands Need to Know

by Samantha Lins

April 19, 2018

In July 2017, Amazon launched Amazon Spark, a product discovery feed that works as an in-app social media platform. Spark is somewhat exclusive, with capabilities only available to Prime members...

amazon

Why You Need a Strong Amazon Marketing Strategy

April Highlights: What Mattered Most this Month in Digital Marketing & Other Industry News

Amazon’s Retail Takeover Through Private Labels

Forget Santa, Amazon is Coming to Town

The Seller’s Guide to Amazon Acronyms and Other Jargon

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