…Microsoft recently launched multimedia ads, while Google delayed the phase-out of third-party cookies. Learn more about the latest updates in our industry roundup below! Social Media Instagram’s TikTok Rival,……
Read On from July Highlights: Digital Marketing & Industry News
… Media Presence Trade shows create an excellent opportunity for exhibitors to meet with key media personnel in their industry. The media that attends these conferences are on the lookout……
Read On from 5 Reasons Why Trade Shows Can Be Valuable for Business
…just that. 1. Data-Driven Decision Making: Technology and AI enable PR professionals to gather and analyze vast amounts of data from various sources, including social media, news articles, and online……
Read On from 5 Key Ways AI Will Impact Public Relations As We Know It
…to, and how to capture their attention. With the wide media landscape, it is important to narrow down your outreach and find both the right media and contacts that will……
…reach out to the right reporter and he/she covers your client. Happy media list building! Do you have any advice when it comes to building media lists? We’d love to……
…1. Social Bookmarking Brands can gain more exposure and a bigger audience by joining one of the newest online trends: social bookmarking! Social bookmarking includes features that allow users to……
…media. Once a client is established as an expert in a particular field, media will remember that person and come back for future stories. With B2C clients, media tend to……
Read On from PR Strategies That Work for B2B and B2C Clients
In July 2017, Amazon launched Amazon Spark, a product discovery feed that works as an in-app social media platform. Spark is somewhat exclusive, with capabilities only available to Prime members……
“One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.” – Simon Mainwaring The social community that started out as……
…about your company or brand is the best representation. You never know who you’ll meet while walking around the showroom floor. Be Social! And by social, I mean social media….…
Read On from #NYTD Takeaways & Tips on How to Rock Your Next Trade Show
LOTUS823 & CMI CORPORATION ANNOUNCES STRATEGIC PARTNERSHIP
May 12, 2025
An End-To-End Marketing & Sales Solution for Suppliers and Brands lotus823 is excited to announce its partnership with CMI Corporation. This new partnership combines the capabilities of CMI, which is to link brands and suppliers with retailers, with the full-service public relations and marketing capabilities of lotus823. CMI works with retailers such as, but...
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May 9, 2025
Introducing a A New End-To-End Marketing & Sales Solution for the Music Industry & Beyond We are thrilled to announce our partnership with Sound Strategy Marketing. This new partnership forges a bond between a traditional manufacturers’ rep firm, Sound Strategy Marketing, LLC, specializing in MI, Pro Audio, DJ, and CE, with the full-service public relations...
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Media Training for Trade Shows: Why It’s Important
March 25, 2025
You invest a lot into trade shows. The significant time coordinating and planning the logistics. The money spent on elaborate booth builds and attendance. The travel for your employees. Have you invested in preparing your team to speak with the media who attend? Media training for trade shows is often an overlooked preparation tactic. A...
Read On from Media Training for Trade Shows: Why It’s Important
