How to Leverage Influencer Partnerships for Event Promotion

When it comes to event promotion, one of the most impactful ways to make a splash is by partnering with influencers! These social media pros have a knack for creating…

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Experiential Marketing 101: Everything You Need to Know

media, in the news, on your website, and via email. Showtime! Showcase your event live on social media, have other media contacts present and encourage participants to spread the word….

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The FIFA Scandal: How Brands Put a PR Crisis Plan in Motion

…from mainstream news to social media. Due to the amount of negative attention the football organization received, major sponsors such as Castrol, Sony, Johnson & Johnson, and Continental removed their…

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