In March of 2019, Amazon’s popularity was at an all-time high, with over 145.2 million mobile users active on the app. With more than 119 million products, Amazon continues to……
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It is every digital marketer’s dream to create content that goes viral. While the odds of going viral are slim, it is highly effective for your brand to join in……
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With concerns for the environment at a high, consumers are beginning to shift their personal values and are actively choosing brands and products that align with their sustainable mindset. As……
June marks the start of “Do It Yourself” entrepreneurs month and as an agency founded by two entrepreneurs, we know exactly what it takes to successfully start and manage your……
Amazon is a great platform to get your product seen by millions of people every day. As a member of the Amazon Brand Registry, you can take advantage of tools……
The holidays are the biggest sales season of the year, and for many shoppers the hunt for the best gifts and deals starts early. During the 2021 season, 43% of……
Read On from 5 Tips to Holiday Gift Guide Pitching From PR Pros
For those who want to grow their businesses and reach out to a wider audience, Google Display ads are a great solution. With a collection of over 200 million sites,……
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No organization wants to deal with a crisis so it can often be put on the back burner but preparing for potential crises can significantly better an organization’s response to……
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2022 is almost fully in the past, giving excitement to the new year! The first trade show of 2023 is less than two months away! Trade shows are a great……
Read On from Your 2023 Trade Show Guide: CE, Housewares, & Pets
Experiencing a crisis can be an overwhelming experience. However, ensuring this opportunity is used as a learning opportunity to prepare for future crises can be extremely helpful. Now that you……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
Q2 Campaign Spotlight: Building Awareness for LIZN® Hearing Earbuds Through Authentic Influencer Partnerships
July 17, 2026
Looking back on Q2, one of our standout successes at lotus823 was an awareness campaign for LIZN® Hearing Earbuds, an innovative hearing device designed to bring greater clarity to speech in noisy environments. With a focus on reaching audiences who would benefit most from the product, we partnered with trusted creators whose communities value health,...
Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
June 29, 2026
From AI advancements and World Cup campaigns to evolving social media platforms and creator partnerships, Q2 delivered no shortage of marketing moments worth watching. Throughout the quarter, brands looked for new ways to engage audiences, build communities, and create memorable experiences. While the tactics varied, one common thread emerged. The brands that stood out were...
Read On from Q2 2026 Marketing Roundup: AI, Social Media & Brand Trends Marketers Should Know
Becoming a Certified Women-Owned Agency
June 26, 2026
1. What does becoming a certified Women Business Enterprise mean to you personally and professionally? Personally, becoming a certified Women Business Enterprise is both validating and empowering. As a woman who built a business from the ground up, it represents years of perseverance and commitment to creating something meaningful. Professionally, it reinforces our credibility...
