How Four Guys Made Wine Awesome For Everyone
I’m standing in my pantry, looking at a shelf of wine bottles, surveying each of the labels as if I’m picking out a work of art. “Well, do you like……
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How Social Media Disrupted the 24-Hour News Cycle
The landscape of the ’24 Hour News Cycle’ changed forever when social media came to be. Traditional news reporting outlets are quickly losing ground to the convenience and immediacy of……
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CES 2016: Have You Started Planning?
January might seem far away when we’re only just ending September, but for marketers in the consumer electronics industry, it’s right around the corner. Instead of planning what we’ll buy……
2015 in Review: Social Media's Biggest Moments
In the world of social media things move at lightning speed. New networks spring up over night and old favorites can vanish in the blink of an eye (RIP MySpace)….…
Optimizing Your LinkedIn Profile for The Job Search
As final exams come to a close and graduation day is on the horizon, we know that most college seniors have one thing on their mind: the job search. In……
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6 Influencers to Look Out for at CES 2017
Now that you’ve begun planning for CES 2017, it’s time to start thinking about your goals. Of course, the main goal of any consumer electronics brand attending this monstrous tradeshow……
Forget Santa, Amazon is Coming to Town
With the holiday season in full swing, the chaotic crowds rushing around town to pick up that perfect gift can often throw some shoppers into a panic. However, now more……
Amazon’s A+ Content Explained
If you’ve ever considered selling your products on Amazon or currently sell on Amazon, you have likely heard of Amazon A+ Content or Enhanced Brand Content. While the services may……
The Best Practices to Build Trust on Social Media
The rise of social media has presented new opportunities and challenges for businesses. Utilizing these platforms to connect with consumers to spread the word about your brand has been known……
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Sold By Amazon (SBA) Explained: Putting Trust in Amazon
In early August, Amazon introduced its newest selling feature, Sold by Amazon (SBA). The feature gives Amazon control over product pricing as a way to keep up with competition. In……
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