…digital marketing and industry news, you’ve come to the right place. Continue reading on! Social Media Updates YouTube Tests New Channel Content Personalization to Help Maximize Viewer Engagement YouTube……
Read On from September Highlights: Digital Marketing & Industry News
It is December, which makes this our last digital marketing and industry highlights blog post for 2022! You’ve probably noticed your favorite platforms sharing your 2022 moments with you, like……
Read On from December Highlights: Digital Marketing & Industry News
…in the digital marketing world. Social Media Updates Instagram Announces Removal of Live Stream Shopping Elements Live shopping has performed well in Asian markets, but it doesn’t seem to……
Read On from February Highlights: Digital Marketing & Industry News
…others are just getting their feet wet. In speaking with my fellow loti, a number of questions came up in regards to trade show marketing. So, I’ve put together some……
Read On from Trade Show Marketing 101 From A Public Relations Specialist’s POV
During the peak of Q1 came a slew of new updates to social media and digital marketing. In February, Instagram rolled out several new features that users and marketers alike……
…targeting. Digital Marketing RIP Google AdWords: Google Rebrands its Family of Ad Products In July, Google announced a rebranding of its lineup of ad products, including the retiring of “Google……
…and where to find them, you will need to select the bidding option that best matches your brand’s campaign goals. When setting your campaign’s bidding strategy, be sure to factor……
…campaign of all time? I really love the Old Spice, “Smell Like a Man, Man” campaign. It launched in 2010 and was hilarious, a total hit. At the time, there……
Read On from lotus823 Employee Spotlight: Katie Lynch, PR Assistant Account Executive
…for the Audio-Technica 12 Days of Audio-Technica Giveaway PUBLIC RELATIONS Integrated Communications Campaign for Peerless-AV’s B2B Thought Leadership Program PUBLIC RELATIONS Public Relations Campaign for the launch of Wellograph EXCELLENCE……
Read On from lotus823 Takes Home “Best In Show” at 40th Annual JASPER Awards
…easy way to appeal policy violations flagged by TikTok. Twitter Updates Tweet Creation Process in Ads Manager Twitter has launched a new Tweet Composer feature for building ad campaigns. The……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
