…beyond the EU. Looking to get the most out of these brand-new features and more? Contact us today for an intro call to go over your digital marketing goals….…
Read On from January Highlights: Digital Marketing & Industry News
…developing the strategy, a large focus for the campaign would be the advertisements. lotus823 crafted a comprehensive advertising campaign for Twitter and Facebook (and therefore Instagram) based on Audio-Technica’s allotted……
…Amazon Strategy Before the holiday season, take the time to reevaluate your Amazon marketing strategy. Consumers turn to Amazon for their shopping needs because it offers a quick and convenient……
Read On from 6 Tips for Prepping Your Amazon Store for the Holiday Season
…champions the vitality, capabilities, and influence of the modern 50+. The two discuss marketing to different demographics, health, fitness, and more! Episode Transcript David Hernandez (00:44) Well, welcome to……
…influencers We’ve previously talked about adding influencer marketing into your PR strategy. Influencer marketing provides an opportunity for real people to see real people advocating for your brand. Often referred……
…social media campaign, focusing on strong Twitter and Facebook advertising. At the end of the campaign, our efforts resulted in over 25,000 website visits, 4,000,000 total impressions, and a 486%……
…it takes more time to follow a content campaign’s progress after its flung into the information pool than it does to actually write them. That’s when we thank the beautiful……
Fresh on the heels of our Best in Show win at the 40th annual JASPER Awards, our integrated marketing communications agency was once again recognized for our work in media……
Read On from lotus823 Recognized with Digital PR Award and Honorable Mention by PR News
…and technologies when it comes to social media, mobile and e-commerce, we can see how a brand’s investment into Hispanic Marketing has the ability to release untapped potential. We sat……
Read On from Hispanic Market Growth: Q&A with lotus823’s VP of Business Development, Brian Herlihy
Companies and organizations look to events as a marketing tactic for a variety of different reasons. Some are campaign-driven, while others have a holiday focus. Some are related to a……
Read On from 3 Things to Consider When Choosing Trade Shows and Events
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
