…marketing in order to get the best results in your marketing efforts. How Traditional Print Marketing Still Works There could be plenty of reasons that you integrate traditional print and……
Read On from Traditional vs. Digital Marketing: Finding the Happy Medium
…brands across digital, print, and broadcast media. Influencer Marketing. Influencer marketing is becoming the new normal for brands and with good reason – influencer marketing campaigns earn $6.50 for every……
Read On from Celebrating 13 Years of Business: 13 Ways We Help Brands
…Facebook ad campaign in this useful blog. The (Marketing) Force Awakens – Using Event Buzz to Boost Marketing Campaigns December 2015 brought us the release of one of the most……
Read On from Digital Marketing News Roundup: Closing Out 2015
Trade show marketing and live-event support is an important service provided by integrated marketing agencies like lotus823. Providing onsite event marketing support not only contributes to the overall success of……
…Bell’s campaign is brilliant, which isn’t exactly new for Taco Bell. We’ve seen some of their best social media marketing campaigns directly from Instagram. They have generated a lot of……
Read On from A Content Marketing Duel: Taco Bell vs. McDonald’s
…and use what they say in your upcoming marketing campaigns • Agree: Use the power of “yes, and.” Don’t shut down an idea before you have time to play it……
…of ‘out of the box’ social media marketing utilization. When planning and implementing an integrated marketing campaign, one major component is social media. Along with public relations and search engine……
Read On from Social Media Marketing Beyond Likes and Retweets
From the success of Netflix’s Stranger Things to the cultural phenomenon of Pokémon Go, it’s never been more obvious that nostalgia sells. Emotion-based marketing campaigns are particularly successful with the……
Read On from Nostalgia Marketing: Dairy Queen’s #MissionMixtape Campaign
…concluded that more of the focus of any content marketing campaign should be on the user and not the search engine. The result: our digital marketing strategy no longer was……
Read On from Why Your Digital Marketing Strategy Needs to Be Ever Evolving
…of measurable word of mouth marketing: Influencer Marketing. Many consumers have grown immune to online and print ads, quickly dismissing them for what they are: paid content from brands seeking……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
