Upon beginning a new job, it can be challenging to figure out where you fit into your workplace mix. Throughout my first month here at our marketing agency, I’ve learned……
Read On from Marketing Agency Lifehacks: How To Put Your Best Foot Forward in 7 Steps
…best media opportunities and partnerships with well-known industry influencers. Want to take full advantage of the many benefits digital marketing provides in reaching relevant audiences interested in pet products? Check……
December did not disappoint in bringing forth plenty of new ideas in the digital marketing industry. From new social media features to take advantage of, to major ongoing business affairs,……
Read On from December Highlights: Digital Marketing & Industry News
…blog series where we will regularly post playlists themed around integrated marketing in general, pop culture, seasonal trends, loti lifestyles and more. Integrated Marketing is Calling Your Name As……
Read On from lotus823 Wants to be Your Integrated Marketing AOR: Agency of Rock
…marketing standpoint at the exciting, annual convention. Read Cristina’s full post on marketing moves at SXSW. @mophie #mophieRescue pic.twitter.com/qITsdw1CXe — Helena Baillio (@bleaum) March 13, 2015 A PR Rep’s……
Integrated marketing is a very unique, yet dynamic industry. You have the creative thinkers, professional writers, and go getters all under one roof. As a newbie to the industry, I……
Read On from Agency Life: 9 Struggles Every Marketing Pro Experiences
The mark of a new year always brings big changes, and this January certainly set the bar for how digital marketing and public relations will have to evolve in 2018….…
…no surprise that influencer marketing is dominating social media. However, this month revealed that Amazon has continued to take over yet another aspect of the retail realm through their own……
There is no doubt that email marketing is a great technique when it comes to engaging with current or future clientele. While writing an email may seem simple enough, creating……
…outcomes could hurt sales for any business that sells on the platform. Facebook Campaign Budget Optimization: What Marketers Need to Know Facebook recently introduced Campaign Budget Optimization (CBO), which will……
Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
