…desire to innovate is necessary when wanting to remain competitive. Doing custom market research gives a company the tools to be able to make the choices that may advance in……
Read On from How Custom Market Research Can Benefit Your Business
…will be shown as likes. Industry News TikTok Announces New, Exclusive Content Deals with the NHL and Other Media Entities TikTok has forged an exclusive partnership with the National……
Read On from February Highlights: Digital Marketing & Industry News
…of Affiliate Marketing? Affiliate marketing gives businesses, both small and large, the chance to increase their exposure to newer audiences who may have not previously been familiar with them. And……
Read On from The Value of Affiliate Marketing and How to Get Started
… Media Presence Trade shows create an excellent opportunity for exhibitors to meet with key media personnel in their industry. The media that attends these conferences are on the lookout……
Read On from 5 Reasons Why Trade Shows Can Be Valuable for Business
…the difference to potential customers, as it’s reported 49% of attendees plan to purchase a product or service exhibited at a show. For example, if you’re attending CES 2023, it’s……
Read On from How to Stand Out From Other Exhibitors at Trade Shows
…Media YouTube Announces Expanded Roll-Out of its Live-Stream Guests Feature YouTube is rolling out its ‘Go Live Together’ option, where two YouTubers can share a live stream on a split……
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…later, lotus823 produces award-winning results for global brands in the consumer electronics and home and housewares spaces. How did the agency get to where it is today? David Hernandez recently……
Read On from From the Dining Room Table to a Full-Service Agency: The Evolution of lotus823
…in the digital marketing world. Social Media Updates Instagram Announces Removal of Live Stream Shopping Elements Live shopping has performed well in Asian markets, but it doesn’t seem to……
Read On from February Highlights: Digital Marketing & Industry News
…Watch Report. They found that there are five driving forces for consumers when buying housewares items: wellness (47%), time (19%), experience (14%), space (11%), and responsibility (9%). The panel also……
Read On from The Inspired Home Show 2023: Recap of the World’s Leading Event
…or baby pictures, quickly and easily. YouTube Introduces Reactions and Ads Automation for Live Streams YouTube is launching some new tools for creators to use during live streams, including……
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Celebrating 15+ Years of lotus823: Leadership, Growth, and Building a Woman-Owned Marketing Agency in New Jersey
March 9, 2026
More than fifteen years ago, I took a leap of faith and founded lotus823, guiding its vision and strategy with my husband as a supportive business partner. What started as an idea has grown into a thriving integrated marketing agency in New Jersey, built on strategic thinking, operational excellence, and a leadership philosophy that...
September 30, 2025
In the era of AI, 58% of Google searches (U.S.) are now resolved without a click. This means that your website traffic will decrease in 2025 & beyond. You must have a strategic plan to ensure you are still discoverable. That starts with your owned content! Download our free AI blog optimization checklist here: ...
September 17, 2025
It’s time…Q4 will be here before we know it! At the heart of a successful content marketing strategy is timely and engaging written content. Check out our Q4 Content Marketing Calendar template, with key dates already inserted for you, and get started on planning today! ...
